Since the last 4 years, Like OK’sflagship show Savdhaan India has been on a mission to enable and empower each and every household in India against crime. This time around, the channel is all set to go on-ground to urge its viewers to come together to make sure their families are safe and secure with the launch of a unique initiative- Suraksha Utsav across different cities in India.
The thought behind the event is to introduce every parent and kid to crucial safety measures with a view of empowering the children of the family. Suraksha Utsav will help you promise your kids safety for life. The first city in this journey is Lucknow. This open to all activity will be held on 21st February at Awadh High School, Gomtinagar.
One of the unique highlights of the pre-event activities is the Safety Rangers Challenge being conducted across 15 top city schools in the city. The inter-school competition was launched with an interactive workshop in each school post which students were asked to submit their innovative ideas on ‘what safety means to them’. The shortlisted entries will become a part of a special exhibition on the main event day. In order to excite the entire city about the main event, the pre-event phase also includes an interactive and engaging mobile canter activity across the city, auto-rickshaw bhopu promotions along with conversations on Radio about the concept.
The Utsav will have engaging demonstrations and gamesthat provide interactive lessons on various aspects of safety. While one stall will train kids on how to suspect and dodge danger, the next stall will provide training on basic self-defense against an attack. Other demonstrations will include training on Fire safety, Earthquake protocol, Road safety, First aid and Helpline numbers. Along with the exhibition by school kids,college students will also perform street plays to drive the message home. Actors Sushant Singh, Divya Dutta along with IPS officer NavneetSikerawill be part of the event.
Commenting on the initiative, Life OK spokesperson said “Savdhaan India Suraksha Utsav is our initiative to take our relationship with the viewers to the next level. As a brand that celebrates the protector of the house, we are now going on ground toempower him/her to keep their families safe.. We plan to take Suraksha Utsav across the length and breadth of the country.”