Go to any tier 2 city in India and you will find that government jobs have always been the ultimate goal among the growing middle class sector. In these cities the charm of the ‘Sarkari Naukri’ continues to be intact.
Although government jobs were hitherto seen as being relatively less in monetary benefits but with the announcement of the 7th pay commission, the scenario has changed for good. Now one can see an upswing in the belief in public sectors jobs even by the younger generation.
In India, entering a government job is a dream for many young aspirants. Job security is the topmost priority for jobseekers followed by Pay Structure, Working Hours, Pension Plans and other Perks and Benefits. It also goes on to define their status in the society. A government job ensures respect in the society, (while many also mention light-heartedly about receiving better marriage proposals) and the chance to work in and get exposure beyond their city and town.
India is a country that boasts of a wide cultural diversity, however it is also home to a widening gap between the rich and the poor. This means a chasm between tier 2 cities and the metros as well. With the larger number of populace being present in tier two cities and towns, real India is actually represented by these geographies in a sense.
However there is a silent revolution taking place in these smaller towns and cities in the form of technology that is influencing their behaviour and lifestyles. Today more and more villages in India are connected through cellular and broadband technologies. Access to global information and knowledge means change in behavioural patterns. The youth in particular are whole heartedly embracing this phenomenon.
On the higher level, India is well on its way to embracing digitisation in totality thanks to various initiatives by progressive governments. According to a 2016 report by the Internet and Mobile Association of India and IMRB-International, mobile Internet user base in India reached 371 million by June, 2016, even as the average cost of accessing data fell last year by about 18 per cent. Urban mobile Internet users are expected to constitute about 71 per cent of this number, with 262 million users, while rural India is expected to have 109 million mobile internet users by June this year. Users who access the Internet only through a mobile or tablet device will constitute around 75 percent of the user base, leading to demand for mobile optimized content that can be consumed on the go.
Education and Online Education
It is no secret that education is the backbone of any successful society or even country for that matter. Improved literacy will result in respectable lifestyles, improved living conditions, ability to adapt with the larger society, not to mention better income among many other factors.
One of the biggest outcomes of this technology era is the rise in online education. Rise of Online education helps people get access to world-class learning experiences, when traditional higher education is simply not feasible due to financial or personal constraints. Online courses, specialisations and degree programs can offer an incredible opportunity for individuals to continue their education and to build careers for themselves.
Most of the professional exams, in the field of Banking and Government jobs, are highly competitive and most of the aspirants give multiple exams over a period of multiple years to get into the profile of their choice. They often work and study, side by side, and hence online education enables them to multi task easily. In addition learn and practice on the go with the help of mobile apps and desktops in offices.
According to Oliveboard, a leader in government and banking exams,there are some staggering numbers that mirror this fact. The total number of Banking and Government Aspirants who register every year, on the website and the app,for these courses is over 6 Lac. Out of this, Tier 1 (top 8 cities of 4 metros including Bangalore, Pune, Hyderabad and Ahmedabad) constitutes only 32% of the aspirants whereas Tier 2 &3 and rural markets form 68% of the applicants. The 3 most popular Banking and Government exams are IBPS PO, SBI PO and SSC CGL.
The above statistics reflect a growing trend in the government and banking jobs sector in India which is dominated by the tier two and rural cities. The advent of technology has further empowered this trend by providing easy access to the multitude of aspirants from these geographies. This is no doubt a positive sign for the country as well which was lacking a fast enough adoption technique to bring in the larger populace to embrace technology.
Online courses are also bound to enhance the image of these job streams and therein encourage more aspirants to sign up. In a diverse country like India it is important to bring Government jobs and Banking careers on par with private sector jobs. Technology and online learning solutions providers are hence a step in the right direction towards remedying this situation.