It’s the time of the year all Bollywood fans eagerly look forward! SonyLIV, the complete digital entertainment platform with content for audiences across genres, brings to its users a star-studded night of music, dance, and comedy with the 62nd Jio Filmfare Awards. The platform streamed the entire event on its web and mobile platforms through LIVE TV, giving its subscribers a chance to watch their favourite movie stars in action at the Bollywood extravaganza of the year.
Apart from live streaming the entire event, SonyLIV will also enable full access to the event, performances, comedy acts and much more as a post-event VOD, living up to its brand promise of ‘We LIV to Entertain’.
With films like Dangal, Udta Punjab, Neerja, and Kapoor and Sons competing for the top honours this time around, the latest edition of the acclaimed awards ceremony was an immersive affair for Indian viewers. The 62nd edition of JIO Filmfare Awards was presented by Jio Digital Life and was co-powered by Johnson’s Baby India and Godrej HIT, and was hosted by Shah Rukh Khan, Karan Johar, and Kapil Sharma. Film stars such as Salman Khan, Alia Bhatt, Varun Dhawan and Tiger Shroff also hit the stage to perform to their popular songs.
Uday Sodhi, EVP and Head – Digital Business, SonyLIV said,“The Filmfare Awards is about celebrating the best that Bollywood has to offer. By live streaming all the action from the star-studded event to our users’ screens, we underlined our brand promise of providing the best entertainment to our viewers.”