Nestlé India, announced its association with Amazon India for the launch of MAGGI Noodles’ new NUTRI-LICIOUS range. This range of MAGGI Noodles offers a wholesome proposition targeted towards the breakfast occasion.The NUTRI-LICIOUS range will be available to consumers first on Amazon.in starting August 20, 2017.The association will enable MAGGI to reach out even further to consumers across the country through Amazon.in.
Speaking on the association,Mr. Maarten Geraets, General Manager, Foods, Nestlé India said, “Our new MAGGI NUTRI-LICIOUS Noodles are in line with our Simply Good initiative to provide healthier & tastier choices to our consumers. The NUTRI-LICIOUS range is a wholesome proposition targeted towards the breakfast occasions and made with healthier grains like Atta & Oats with the benefit of fibre & 15% RDA of protein. We are pleased to associate with Amazon.in to reach out to our consumers across India”
Commenting on the partnership, Mr.Manish Tiwary, VP – Category Management, Amazon India said “Amazon.in today has become a destination for customers seeking diverse& quality selection across categories. We constantly strive to widen this selection by offering millions of products ranging from daily essentials to international gourmet treats. We are excited to associate with Nestlé India to launch MAGGI NUTRI-LICIOUS Noodles first on Amazon.in.”
The new range of MAGGI NUTRI-LICIOUS will be available firston Amazon.in and then subsequently, rolled out across millions of retail outlets in India.
As part of the special launch offer, Amazon Prime members will get a 33% discount on the MAGGI NUTRI-LICIOUS range on August 20, 2017. Furthermore, customers paying through Amazon Pay will get a 25% cash back. Customers can also participate in an Amazon.in app only quiz contest, where 20 lucky winners will be rewarded INR 5,000 each.