Mr. Mazhar Nadiadwala is a part of the most renowned film industry family – The Nadiadwala’s. Mazhar ventured into film production and produced various films introducing new faces in the industry. He also held the title of the youngest producer in India for a while.
Post his stint in film production, he joined hands with Cineyug to take the company to newer heights. With Cineyug he adventured into television production, television coverage of live events, reality shows, corporate events and also sports related events expanding boundaries across various related fields. With an extensive experience of more than 20 years, Mazhar has now added another feather into his portfolio venturing into the business of premium venues in the position of Managing Director of Dome India.
Q)Please share some information about the background of Dome@NSCI, SVP Stadium.
Dome@NSCI SVP Stadium is India’s premier sports, entertainment and leisure destination, and the largest indoor venue in the country. Inaugurated in 2012, Dome@NSCI can easily accommodate every category of event under one roof and has hosted most renowned events like Filmfare Awards, Mirchi Music Awards, Pro Kabaddi League, Brave India MMA, Kids Choice Awards, TEDxGateway and many more. We also have our own intellectual properties like DomeChristmas Carnival, Dome Dandiya Nightsetc. and are in the process of curating few more for our varied audiences.
There are certain other large indoor venues across India, but none have more in terms of quality, size, scale, amenities, and most of all personality other than Dome@NSCI.
Q)How did idea of Dome Entertainment happen?
I have had the opportunity to attend several International events, held at iconic venueswith remarkable facilities, and to create something similar in India became a dream. Entertainment Industry of India has always had a huge potential and our culture is vast; however, there were no spaces which could host the type of eventsthat are the norm now, especially large scale indoor sports. We realised the opportunity to create Dome Entertainment and extend the horizon of events, and currently curate and host grand events around this one of a kind arena.
Q)Would you like to share any interesting facts about your journey in the entertainment industry?
The entertainment sector has evolved to become exceedingly interactive now. Hailing from a family that has been an integral part of the industryfor over 60 years, I have seen the industry embrace these various stages of evolution to reach where we are today – starting from the Black & White Era to colour, from analogue to digital. To witness such technical advancements, especially when you are a part of it, makes one proud of their industry and its achievements. It also provides a source of continues motivation to be innovative and contribute towards it.
Q)From films to television, you have almost experienced each field individually. What do you enjoy the most?
All mediums, whether films, live entertainment, television or even digital, have their own scope and space. Films is the most popular platform asit does not limit the creative landscape. Stories that cinema crafts always leave a memory, and reach out to all categories and genres of audiences. In Television, the divergencebetween fiction and non-fiction content is again admirable. Live Entertainment has seen phenomenal development in the last two decades and has been an integral part in the evolution of the Events industry. Digital media has definitely carved a space for itself, transcending geographies and demographics. The content available on OTTs can match that of films and television, and at the comfort of the individual.
Q)Pacing with the time, events are increasing in numbers. How do you react to the growth of events industry in the country?
The events industry is constantly evolving, and is expected to cross Rs.10,000 crore by 2020-21. Every sector is now looking at events with a renewed interest as one of the most effective mediums to communicate with their audiences.
The two decades that I have been a part of this industry, it has not only seen remarkable growth, but also moved towards becoming more organised. This of course was augmented with the government being actively involved by streamlining the procedures for acquiringapprovals/permissions.The hard work definitely is bearing fruition, with Indian event companies making a mark internationally through their innovative concepts and efficient execution.