BTVi, India’s premier business channel has appointed Mr. Anuj Katiyar as the Marketing & Research Head for the channel. With over 12 years of experience in the industry, Anuj will be responsible for developing overall brand and communication strategy for the channel. He will be closely working with the teams across functions as the channel aims for an aggressive growth for the next phase. He will play an integral role in developing and executing key strategies to aid the channel’s growth in India.
Commenting on the appointment, Ms. Monica Tata, COO, BTVi, said, “We are really happy to have Anuj on board. We believe that his expertise in the marketing and research domain will be a valuable asset to the channel. His knowledge and experience will help BTVi brand to scale new heights.”
Sharing his thoughts on his new leadership role, Mr. Anuj Katiyar said, “I am really excited about the role as BTVi comes from an extremely strong lineage of great content. This year we will focus in building BTVi into a strong brand backed by rich and impactful content, coupled with strategic marketing initiatives.”
Earlier, Anuj has also worked with Times Now as a Marketing head. Prior to that, he was associated with Zee Learn, UTV and Colors.