Mumbai-based OOH major Global Advertisers is in the middle of a mega campaign to promote the Ajmera group’s I-Land project in Wadala, Mumbai.
The current phase of the campaign is expected to come to a close towards the end of the month. The project is connected by the Mono Rail as well as the Eastern Freeway and promises a sports academy, interiors by the designers of Dubai’s Burj Khalifa and one acre club house for every tower, which stands on 4 acres of land. The first level of residences begins at the 14th floor.
“Luxury, thoughtful planning, wide open spaces and premium design are the pillars on which the i-Land project rests. We put in a lot of thought to the targeted buyers and zeroed in on locations, outdoor media offerings and duration and timing of the campaign. We are happy with the outcome as the number of enquiries have risen by 40 per cent. The client is happy, and so are we,” explained Sanjeev Gupta, MD, Global Advertisers.