At a time when the employment scenario in the start-up eco-system and the realm of real estate is slowing down, Square Yards, the leading tech-backed transaction & aggregation platform for global real estate has succeeded in expanding its workforce at a phenomenal pace. It has recently crossed 2,000 employees headcount, out of which around 85% are direct sales workforce, placing its real estate sales headcount over the largest of real estate developers, online and offline aggregators in India. Moreover, around 10% of these employees are based in International locations, giving the company an unparalleled last mile International distribution reach.
Buoyed by its impressive country-wide and global expansion, Square Yards is enhancing its employee base by 10% month-on-month. It now has presence in over 40 Indian cities, across metros and tier 2 geographies as well as 9 other countries besides India. This rapid expansion spree along with the attractive career acceleration opportunities it offers to its employees has fuelled its growth tremendously as a company.
Speaking on the recent numbers, Tanuj Shori, Founder & CEO of Square Yards said, “Real estate is still not considered as the top choice for ambitious sales professionals in the Indian eco-system. However, at Square Yards we have been able to disrupt this scheme of things to a large extent. Today, we are able to attract and retain top talent from not only real estate but diversified industry verticals such as insurance, telecom and retail. A blend of superlative incentive structures and international opportunities is what has helped us making real estate sales job attractive, lucrative and fulfilling and is sure to propel us on an evolved growth trajectory.”
Besides on the business side, Square Yards has managed to beat the overall industry average as well. It clocks 1,000+ real estate transactions and another 600+ of loan transactions each month and its annual revenue run rate stands at an impressive $30 million. It dominates most of the Indian markets it operates in while it has already gained a virtual monopoly in major NRI markets across the world. Through its scale, Square Yards has created a platform that not only attracts customers, but also developers, real estate professionals, independent financial agents, business professionals, freelancers and financial institutions.
Square Yards has pioneered a unique online-to- offline (O2O) approach for customer acquisition and service delivery in real estate and it offers a perfect blend of advantages of both channels – the convenience of online-based rich research and data-driven insights and the assurance of a designated salesperson who assists the customer in property research, coordinates site visits, and helps in closing the deal with the developer. Its sales advisors are able to convince the clients by virtue of their market knowledge, ability to do need based evaluation and many other ways in which they can connect the various dots along the bridge between developers and buyers.