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MY FM brings “Chalo Bachcho Ki sunte hai”


The controversy surrounding the merciless killing of seven-year-old child inside the school bathroom of Ryan International School in Gurugram refuses to die down and has created a uproar in the country. While everyone is fighting to bring justice to the child, many such cases even go unnoticed. Looking at the increasing number of crime against children, MY FM launched a campaign “Chalo Bachcho Ki sunte hai”, an initiative on Child Abuse and Safety awareness. It is a weeklong activity where MY FM RJs will speak to eminent speakers, ministers, authorities, parents and callers to discuss aspects of the case and educate public on Child Abuse and Safety.

Amidst authorities suspecting a foul play, the mystery surrounding the death remains even today and justice hasn’t been served. The idea behind launching this campaign was to edify parents on the matter of safety of children in schools and implementation of existing guidelines to protect school-going children from offences like sexual abuse and murder across the country.

These on air Interactions will focus on the importance of speaking with the kids, how they should be approached, how their fears should be dealt with, various checks put in place for child safety etc.

Commenting on the campaign, Viplove Gupte, ‎Chief Programming Officer at 94.3 MY FM, said, “Increasing incidents of violence and sex crimes with children in school is the reason why MY FM wishes to make the parents aware of the problem that has been lurking in the dark. Recent incidents in Delhi and many unreported crimes done in school are on the rise, and apart from increased surveillance and installing checks and balances, one of the points we wanted to raise and make people aware about was “The role of a parents in rearing up of their child”. Why is it important to talk to your child instead of staying glued to screens of TV or mobile phones, why is it important to spend time with your child, why is it important to understand the child psychology and many such questions are being answered. We have always spoken to eminent speakers like Maneka Gandhi/ Kailash Satyarthi/ Manish Sisaudiya about school reforms. We intend to bring out all fears of parents and share them with the school authorities and the government so appropriate steps can be taken and for that, involving listeners to have a dialogue with DM and other authorities, providing a list of probable solutions which will at least help in reducing the possibility of occurrence of such crimes.”

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