Radio City 91.1FM, India’s most popular radio station, has once again ruled the radio waves by securing the number 1 position in Mumbai, Delhi and Bangalore as per the latest RAM ratings and a recent A-Z research report. Radio City has been recognised as the most cost-efficient radio platform for advertisers in the country.
According to RAM, Radio City is #1 based on Average Listenership % Share in Mumbai and Bangalore with 15% and 25.2% respectively. (Source: RAM, Markets: Mumbai and Bangalore, Demographic: 20+ All, Statistic: % Share, Day part: Mon – Sun 12am -12am, Place of Listening: All, Week 32- Week 35). Radio City’s recent programming line-up in Mumbai and Bangalore helped the network maintain its number Uno position. Topping the charts with a listenership of 92.7 lakh in Delhi, these remarkable results position Radio City as the fastest growing player and the leader in this competitive landscape. (Source: AZ Research Report, All SEC 12+, All Day Parts, Weekly listenership in March 2017).
Speaking of Radio City’s success, Mr. Abraham Thomas, CEO Radio City said, “Radio City has always reigned the listenership ratings in three metros of the country. As an undisputed leader in the industry, we aim to set new benchmarks by designing unique and innovative programming and continue our efforts to remain a front runner in times to come. Recently applauded City Ka Darbar campaign in Delhi is a testimony to our leadership position in Delhi. Additionally, our approach of localizing content for each city has helped us build a personal connect with every citizen.”
In sync with the brand philosophy of ‘Rag Rag Mein Daude City’, Radio City has introduced an exciting programming line-up for the upcoming festive season that reflects the local fabric of each city and is in sync with the preferences of the local listeners. With the short-term effects of policies like GST and demonetization wearing out, brands are gearing up to target customers during the festive season. As the most cost-effective radio station with a top-notch programming line-up, Radio City is poised to be the ultimate destination for brands looking forward to making maximum impact with their festive campaigns.