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Aaj Tak is the No.1 TV channel, reports IRS

MediaInfoline March 15, 2018
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Aaj Tak, the Nation’s undisputed No. 1 News Channel, has set a new benchmark by becoming the clear no.1 TV channel leaving behind all leading GECs, Sports and Movies channels  as per the latest IRS data. Aaj Tak enjoys 0.3 crores more viewers than the No.1 GEC channel, 3 crores more than the top movie channel and a massive 4 crore more viewers than the No. 2 news channel (Source- IRS 2017, Most watched TV channels).

It is noteworthy that the latest TV Viewership ratings issued by BARC also shows that Aaj Tak continues to break its own record. In the Hindi News Genre, Aaj Tak was the most watched news channel every week for the last 54 weeks post-BARC universe changes in week 8’17. (Source BARC: 15+, HSM). Also given the supercharged news environment, Aaj tak has frequently crossed major GECs in news heavy days for example – Dera violence, Republic Day, the Gujarat and Himachal Counting day.

The year was powerpacked with news events with Aaj tak leading charge  including State Elections, ground reports from Pakistan Occupied Kashmir, Padmavati controvery, Reports from Mosul, Onion scam, Triple Talaq Judgement, Cabinet reshuffle, Japan PM’s visit, Halala expose etc. The IRS numbers bear testimony to the fact that when it comes to a year filled with news that matter, the country yet again chooses to be Sabse Tez – only with Aaj Tak.

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