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Ritu Kumar’s debut TVC featuring Nimrat Kaur


Ritu Kumar, the most respected designer-wear brand in India since 1969 debuts its TVC with a campaign for the brand’s Festive Winter 2017 collection. Nimrat Kaur, critically acclaimed Bollywood actress known for her individual achievements and global appeal is the face of the campaign. Conceptualized by Amrish Kumar, CEO of Ritu Kumar,

Puma and DDB Mudra Group present ‘Suede Gully’

Debosmita Majumder Puma Suede Gully

Lending voice to a new generation of creators, global sportswear brand PUMA has pioneered the largest movement in the country’s street culture with its latest collaboration campaign - Suede Gully. A brain child of Puma and DDB Mudra, this collaboration portrays the street culture of India, giving a single, creative

Aditya Birla Capital Launches with Questions to #DearMoney

#DearMoney – the uniquely executed brand launch campaign from Aditya Birla Capital Limited (ABCL), has been launched through a high octane campaign across 51 TV channels, 14 radio stations, several OOH locations, Facebook, YouTube, Instagram and several websites. This is the very first campaign to be launched post the formation

New ad campaign for ‘Adar Poonawalla Clean City Initiative’ featuring Varun Dhawan & Alia Bhatt

Romeo Juliet TVC

Adar Poonawalla Clean City Initiative is a successful city-wide awareness campaign that works towards making cities in India more livable. This environmentally sustainable initiative, stresses on scientific and effective management of waste and urges the citizens to take the necessary actions to keep their city clean and green. Through this campaign,

ASCI Upheld Complaints against 114 out Of 193 Advertisements

ASCI logo

In August 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 114out of 193 advertisements. Out of 114 advertisements against which complaints were upheld, 51 belonged to the Healthcare category, 31 to the Education category, followed by 17in the Food & Beverages category, five in the Personal Care category, and ten