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Rise of mobile retail apps gives boom to m-commerce in India: Criteo Study


Criteo, the commerce marketing leader, today announced findings from the ‘App Commerce Goes Big in Asia-Pacific’ study conducted with Retail Week Connect.  With surging internet penetration, mobile retail and shopping apps are becoming a new-age trend in the Indian retail market. According to the recent survey commissioned by Criteo, about

Average sales increase by 140% pre Diwali: Criteo study


Prior to the onset of the online festive shopping season, Criteo, the commerce marketing leader, has released its seasonal data, anticipating shopping trends this Diwali. Based on the analysis of about 4.8 million transactions, the report has seen an upsurge of 490% in average visitors, leading to an increase of

Nykaa saw 7.5 times increase in sales collaborating with Criteo


Criteo , the commerce marketing leader, today announced that its data driven technology has enabled the leading fashion e-commerce giant Nykaa, to better understand their shoppers’ online browsing behaviour. Using Criteo’s mobile and in-app retargeting solutions, Nykaa tailored its digital advertising strategy to witness a 7.5x increase in sales. Within

Mr.Dushyant Sapre, Regional Director, Global Supply & Business Development, Criteo APAC


Q) What kind of solution does Criteo provide? Criteo, a leader in performance marketing, delivers personalized performance marketing solutions to companies in retail, travel and classified verticals in India. We help companies understand shoppers’ behaviours across devices, browsers and apps. Criteo measures return on post-click sales, making ROI transparent and easy