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Appliances are an intrinsic part of all household chores and they definitely ease up your life. With this thought,, Tata group’s multi-brand phygital e-commerce platform brings to its consumers exciting offers and deals on gadgets and appliances exclusively from your favorite electronics brand, Croma. The one of its kind

Croma experiments with buzz marketing

The need to compete for attention with the online marketplaces with their seemingly unlimited advertising budgets, has pushed Croma to tap areas of marketing that do not require big media spends. Croma has experienced successes has been in buzz marketing i.e., making the message so strong that it acquires legs of

Lechal partners with Croma to boost sales in India


LECHAL, the world’s first haptic-based interactive insoles today announced its partnership with Tata-owned consumer durables retail chain – Croma for its offline distribution. Priced at INR 6,999, Lechal unisex insoles will be available at all Croma outlets across Mumbai, Delhi, Bangalore and Hyderabad. This alliance will also foray Lechal’s first