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Dentsu Aegis Network Launches Amplifi In India


Dentsu Aegis Network has announced today the launch of Amplifi in India under the Executive Sponsorship of Kartik Iyer, President Media Agencies and Amplifi. ​​​​Amplifi is the media investment arm of The Dentsu Aegis Network, comprising four specialisations – Investment Management, Global Media Partnerships, Amnet and The Story lab. Speaking on this

Dentsu India wins Synthite Group’s personal care venture


Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by The Synthite Group. The mandate was won following a multi-agency pitch. For the record, Synthite Group is a million-dollar corporation known to be the

Dentsu India appoints Rahul Sengupta as Chief Creative Officer


Dentsu India, the full-service communication agency from Dentsu Aegis Network, has brought in Rahul Sengupta as Chief Creative Officer. Armed with more than 23 years on experience in advertising, direction and production, Sengupta has worked on brands such as Bajaj two wheelers, ICICI Prudential, Titan, Tanishq, Britannia, Kwality Walls, Kissan, Nissan,

Dentsu Impact elevates Anupama Ramaswamy as NCD


Dentsu Impact has recently re-structured its creative department and promoted Anupama Ramaswamy as the National Creative Director. Anupama has been with Dentsu Impact for over a year now. She had joined as an Executive Creative Director. The recent re-structuring happened owing to the consolidation of creative, digital and media duties for all

Dentsu Aegis Network launches CLab


Dentsu Aegis Network, the media and advertising conglomerate that operates 25 businesses in India, has now expanded its footprint into celebrity endorsement and sports marketing with the launch of CLab. With the launch of this new agency, the network intends to bring in a differentiated approach into the field of celebrity

Dentsu Aegis Network launches Merkle India, acquires Sokrati


Dentsu Aegis Network today announces that it has signed a definitive agreement to acquire Sokrati, India’s leading data-driven performance marketing and analytics agency, launching Merkle in the country – the first launch of the global data-driven performance marketing agency in the Asia Pacific region. Post-acquisition, Sokrati will be rebranded as

Dentsu Aegis Network launches dentsu X, formerly Dentsu media


Dentsu Aegis Network today announces the launch of dentsu X, an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights, following the rebrand of the Group’s media specialist – Dentsu media. The new proposition, “Experience Beyond Exposure”, relays the brand’s strong belief in