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Truecaller shows it is ‘more than just a caller ID and spam detection app’ with new ad campaign

MediaInfoline October 16, 2018
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Truecaller launched new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness amongst the audience about the recent features introduced on the app apart from Caller ID and Spam filtering.

The features illustrated through the campaign include, Truecaller Pay, Flash Messaging and Video Calling powered by Google Duo. Positioning Truecaller as a one-stop platform for its users, the TVC looks at everyday situations the users go through and how Truecaller has a solution to make their lives simple, safe and more efficient. Truecaller has developed several new features for the application in the recent times that provide solutions to consumers in a simple and convenient manner also reducing the need for multiple applications providing the same functions on their smartphones.

Expressing his thoughts on the campaign, Manan Shah, Director Marketing, Truecaller India, said, “At Truecaller we have always strived to provide our users with the best experience across all modes of communication, in line with the objective of being a one stop communication platform. By incorporating relevant features, we are confident that our young and active users will stay ahead and find multiple ways to solve their daily challenges. Taking inspiration from realistic scenarios, our TVC will surely be very relatable to the audiences and portray how seamlessly one application can be used for multiple purposes.”

The TVC went live on TV and digital starting 13 October, 2018.

Link to TVC: here

Credit Roll:

  • Client: Truecaller
  • Media agency: DCMN India
  • Creative Agency: Happy McGarry Bowen
  • Creative Team: Naren Kaushik & Varun Khullar
  • Servicing Team: Kunal Madhavdas, Chirag Shah, Meghna Majumdar
  • Production house: Skylark Productions
  • Director (film): Prashant Madan
  • Producer: Savio Shenoy
  • Language: Hinglish + select regional languages
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