Travellers in India have never had it better! After airline ticket sales offering cheap tickets to various leisure holiday destinations across the country (and even overseas), all they needed for a perfect holiday was a similar offer on hotels. Their wishes have now come true. OYO, India’s largest hospitality company, has launched a special three day flash-sale Steals on Stays (SoS) on the OYO app, starting August 22nd till August 24th. They can book a high-quality and reliable hotel stay at least 50% cheaper, starting as low as Rs. 799. What’s more, every day, 500 of these rooms will be available at Rs. 299 on a first-come-first-serve basis. All OYO hotels come with an assured promise of hygienic and spacious rooms, free WiFi, complimentary breakfast and round-the-clock customer-care.
Impulse planning is an emerging consumer behaviour today. Companies are leveraging this trend to cater to their customers’ spur-of-the-moment plans. Millennial travellers are no exception – they seek value even when making plans at a short notice. Hospitality and travel companies are therefore catering to this expectation through flash sales and deals in addition to planned promotions.
Deals and discounts have become a way for the travel industry to attract millennials, who account for a greater share of travel activity and are likely to spend money on last-minute trips for romantic retreats, celebrations, trips with friends and even solo vacations. The OYO hotels on sale span a variety of destinations such as leisure cities (Kuala Lumpur, Kathmandu, Dharamshala, Agra, Allepy, Coorg, Corbett, Darjeeling, Goa, Jaipur, Udaipur Mysore, Ooty, Kanyakumari, Kodaikanal, Pondicherry, Gangtok and Shillong), business cities (Ahmedabad, Bangalore, Delhi NCR, Kolkata, Mumbai, Chennai and Chandigarh) as well as pilgrimage towns such as Tirupati, Amritsar, Haridwar, Katra, Ajmer and Varanasi. The offer is valid for bookings between August 22nd-24th and check-in between August 22nd – September 25th.