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Just like cooking food, there is a lot of imagination, art and science that goes into curating that perfect look. Often, we have less time to decide what to wear that could help us dress in a smart and speedy manner. In order to ease your life,, Tata group’s multi-brand phygital e-commerce platform presents “Cook the Look”, cross-brand curated looks that are ‘ready to buy’.

Through Cook the Look, will unveil the Autumn Winter 2017 collection of some of your favorite brands such as Westside, Celio*, Vero Moda, Jack and Jones, Only, Hunkemoller, Hidesign, Steve Madden, The Label Life, Fossil, Titan and Aldo. A dash of one brand with a sprinkle of other will give the perfectly cooked look to consumers, as seen in their digital videos – A recipe for a chic, formal look and A recipe for a smart, casual look.

Speaking on the new collection launch Mr. Kishore Mardikar, Chief – Brand Marketing and Institutional Sales said“Be it business or pleasure, new-age consumers are always conscious about what they wear. There is also an increased sense of awareness about brands and styling. The idea of offering cross-curated ‘ready to buy’ looks is rooted in the fact that these consumers also have a fast-paced lifestyle, where they can dedicate limited time for shopping. With this offer, serves as a one-stop shop for those who want to take a quick pick of their favorite attire, instead of surfing for hours.”

This is not it, has a contest lined up for you as well. So, get CLiQing on and pick the look cooked for you that’s NEW and NOW!


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