Casio launches brand film to celebrate its silver jubilee in India

The film is named 25 Saalon ka saath kuchh apni wali baat

Casio India, a leading consumer electronics company, launches a brand film ‘25 Saalon ka saath kuchh apni wali baat’ to celebrate the completion of the company’s 25 years in India.

Through a montage of moments, the brand film 25 Saalon ka saath kuchh apni wali baat beautifully weaves together a narrative showcasing a journey of constant changes, evolving relationships yet how Casio continued to touch millions of lives actively and passively with its products like watches, calculators, musical instruments, clocks, digital diaries, and projectors etc, over the years.

The film opens up with a young girl extending a hand of friendship to his classmate only to find out that they are wearing the same Casio Vintage watch. Their relationship changes over time, they grow up but they keep on wearing their heart on their sleeves along with different Casio watches for different times on their hands. Similarly in the following frames, different aspects of nostalgia, special memories, light-hearted moments and good old days were brought to life highlighting how Casio calculators and musical instruments are not just products but a set of emotions.

Capturing a glimpse of 25 years of its journey in India, the film beautifully portrays ‘Badalte rahe hum isliye sath chalte rahe hum’

Commenting on the campaign, Mr. Kulbhushan Seth, Vice President, Casio India, said, “We take immense pride and feel extremely joyous on completing 25 years milestone in India. Casio all through these years kept evolving as per the changing needs and attitude of Indian consumers yet continued to remain relevant and everyone’s favourite. Casio has always reverberated a sense of togetherness and belongingness and that is what is reflected in our brand film too. I would want to thank all our stakeholders including associates, partners, customers & clients for being a part of our 25 years journey.”

Casio India Co. Pvt. Ltd.(CIC) has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio Computer Co. Ltd, Japan, the parent company of CIC is engaged in the manufacturing and marketing of various consumer products throughout the world.




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