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82.5 Communication and Campus brings ‘Globalgiri’ on Indian streets

MediaInfoline October 16, 2020
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Campus is named the first among brands to bring super sneakers to India at an affordable price. Now the brand is set for its latest addition with ‘Globalgiri‘. They have launched a film around Campus Globalgiri. The film further aims to start a larger movement to democratize global sneaker culture in India.

The motive of #Globalgiri is to inspire youth individuals to do great things. The films showcase the Campus sneakers filming talented individuals who’re performing stunts on BMX bikes, showing off with Parkour, or Double-Dutching with sass that they’re taking place right here, on Indian streets for the very 1st time.

Stating about the launch, Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications India, said,  Young Indians today want to be a part of the international scene—be it in their street swag, their fashion or their footwear. This is the vibe we have captured in our new campaign for Campus Shoes, an Indian brand with global flair.” 

Chandana Agarwal, President, 82.5 Communications, North added, “In this bold new world, one isn’t defined by where they come from. Geography doesn’t dictate what one wears, or the attitude they carry. To the young and new India, where you come from is nothing but a minor detail. Campus’s new range of super sneakers inspired by global designs perfectly caters to this new India, and how. Not to forget that the hashtag #globalgiri captures the thought beautifully as well. I personally can’t wait to get my hands on these shoes.”  

Speaking on the launch, PreetaMathur, Group Creative Director, 82.5 Communications added, “The day we were briefed on this campaign, we thought the shoes looked too good to be true. Yet, there they were, all ready to usher in the era of super sneakers in India. These shoes were not only made in India but were so well designed that they could beat any shoe across the globe. Thus, was born the idea of Globalgiri. A way of life that gives sneakerheads of India the license to flaunt global street culture on Indian streets. That’s what our films depict. A snippet of street culture that very well could have been happening anywhere in the world but is actually taking place in an alley in Rajasthan, a marketplace along the Indian coast, and a typical Himalayan bus adda. The time for Globalgiri is here and now.”  

Watch the inspiring film of Campus at:

Film 1

Film 2

Film 3

Agency Credits:

Agency: 82.5 Communications

Sumanto Chattopadhyay – CCO and Chairman

Kapil Arora – CEO and Co-Chairman

RishabhaNayyar – Head of Strategic Planning

Chandana Agarwal – President North

PreetaMathur – Group Creative Director

Creative: Avantika Viswanathan 

Account Management: Anuj Sharma

Planning: Abhilasha Mathur

Production House: Solo Trio Films Director: Paul Joji Kokkat

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