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82.5 Communications creates a new campaign for Bisleri’s Home Delivery

MediaInfoline September 1, 2020
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The Bisleri camels are back in a brand new avatar! Loved and awarded in equal measure, the ‘Samajhdaar Jaante Hain’ campaign was an instant hit with one and all and culminated in Bisleri being voted as the most trusted brand in India across all categories. Since its launch in 2018, the campaign has garnered a lot of attention because of the unique and adorable brand ambassadors – camels – who insist on drinking only Bisleri!

In keeping with the need of the hour and the consumer, the latest campaign featuring Baadal, the camel, promotes the message of safe home delivery of Bisleri. Each video addresses a relevant problem or concern that people are facing during the pandemic with regard to safe drinking water. Designed exclusively for the digital medium, the videos talk of issues ranging from long queues outside shops to the concerns of impurities in drinking water in the monsoons.

Conceptualised by 82.5 Communications (Mumbai), an Ogilvy Group company, the campaign delivers the simple message of home delivery in a humorous, clever and creative way. Three more films conveying this message will be released in the coming week.

Anuraag Khandelwal, ECD and Creative Head (Mumbai), 82.5 Communications – India: “The challenge of creating this campaign was that we could not shoot. And we did not want to sound opportunistic. The idea was to tell stories that inform and entertain in truly Bisleri style. And so, we came up with – Don’t worry, ab ghar aayegi Bisleri. This was yet another satisfying and fun campaign to create.

Samrat Bedi, President (Mumbai), 82.5 Communications – India: “Consumers are increasingly evaluative of their consumption habits now more than ever. Besides, the promise of safety and purity have become front-of-pack conversations and non-negotiable too.

With the launch of [email protected] consumers can now just reach out for safe and pure drinking water from one of India’s most trusted brands right from the comfort of their homes…for good!”

Anjana Ghosh, Director of Marketing and Business Development, Bisleri International: “During these past few months, consumers have faced real constraints in accessing basic essentials on account of lockdown – the supply chain was disrupted, essential shops remained shut, people were required to wait in long queues with the risk of overcrowding, they were unable to manage work from home schedules as they had to step out to get their basic needs in place. Water being an essential need, Bisleri understood the challenges consumers were facing at a very early stage of the lockdown period and was able to offer solutions quickly by facilitating direct and safe home deliveries.

Our ecommerce platform is an extension of that reassurance that our consumers will continue to receive safe and uninterrupted supply of their most trusted brand at their doorstep. The digital campaign is created to reiterate the existing message around our contactless production and delivery practices as well as our commitment in facilitating safety and purity at the doorstep.”

Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications, India:“When you have spokespersons that are this unique, they remain an effective mouthpiece whether in flesh and blood or as animated characters. May we present to you the Bisleri campaign sequel — with Baadal the animated camel!”

To watch the film please go to:  https://www.youtube.com/watch?v=Kmxt35Euqb8

CREDITS

 AGENCY:  82.5 Communications Private Limited

Sumanto Chattopadhyay – Chairman & Chief Creative Officer

Kapil Arora – Co Chairman & Chief Executive Officer

Anuraag Khandelwal – ECD & Creative Head (Mumbai)

Ankur Jain – Senior Creative Director

Vikrant Markal – Creative Director

Tiyasha Ray – Associate Creative Director

Prashant Kandalkar – Associate Creative Director

Pawan Pandey – Creative Controller 

Rishabha Nayyar – Head of Strategy

Devika Sharma – Planning Director

Samrat Bedi – President West

Sachin Ramchandani – Senior Vice President

Denise Fernandes – Sr Account Executive

CLIENT: Bisleri International Private Limited

Ms. Anjana Ghosh – Director of Marketing and International Business

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