82.5 Communications Creates Campaign For Launch Of Hero Lectro
Hero Lectro has successfully launched its e-cycle range with a series of digital films. These films, however, don’t shy away from the context of the new normal, and answer the question, ‘Why Lectro?’ with a refreshing sense of honesty.
Right from the get-go, they delve into concerns faced by our target audience; some of whom are seeking sensible personal mobility, while others are looking for convenient ways to sustain their fitness habit. The films demonstrate how Hero Lectro solves both these problems seamlessly, all while showing off the edgy and sporty look of these stunning e-cycles. With the highlighting of attractive product features such as top speed, maximum range, and various modes, the films end on the messaging of ‘Move at your will’, thereby describing the freedom of mobility which a Lectro e-cycle brings into the lives of its owners.
Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “The Hero Lectro is the perfect product for the times we live in—keeping you healthy while getting you to your destination smoothly. Our campaign seeks to deliver this relevant message with simplicity and a touch of style.”
Chandana Agarwal, President North, 82.5 Communications:“We are delighted to partner with Hero Lectro, a business won by us recently. An electric cycle is often the smarter answer to some of the issues faced by most of us. Therefore, this campaign aims to address the very real needs of real people; Be it the need for personal mobility, the need to be fit despite life’s constraints, the need for a more reasonable cost of ownership, or simply the need to move in a more eco-friendly manner – Hero Lectro is the answer to these problems, and so much more. It truly does allow an individual to move at their will in every sense.”
Preeta Mathur, Group CD, North, 82.5 Communications: “The campaign idea Move at your will intends to give the riders the sense of freedom they would get when they choose an e-cycle. Our films show everyday people having honest conversation about how choosing Hero Lectro is helping them stay fit and commute at their will.”
Agency: 82.5 Communications
Chief Creative Officer & Chairman: Sumanto Chattopadhyay
Co-Chairman & CEO: Kapil Arora
Head of Strategic Planning: Rishabha Nayyar
Group Creative Director: Preeta Mathur
Creative Team: Avantika Viswanathan
Account Management: Anuj Sharma, Anandani Kapur
Planning: Abhilasha Mathur
Production House: Solo Trio Films Director: Paul Jojji Kokkat