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Abbott’s New Ensure™ latest TVC educate about strengthening immunity

Madhushree Chakrabarty October 23, 2020
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The latest Television Commercial of Abbott’s new Ensure™ was unveiled in India. The ad educates the science behind strengthening immunity through physical activity and nutrition.

In the current days where immunity strengthening for aged people has become the most important requirement than ever. the TVC also points out 11 nutrients that boosts immunity in our body including Vitamin A, Vitamin C, Vitamin D, Vitamin E, Zinc, Selenium, Vitamin B6, Vitamin B12, Iron, Folate and Copper. The new Ensure™ contains all of these named nutrients in it that revitalize new immunity cells.

The TVC features Madhoo and Gajaraj Rao as the leading couple who banters with each other on what is more important for building immunity, is it walking or is it yoga. They keep on discussing various tips for the same and then their daughter, who is a medical practitioner, arrives. She shares a very powerful advice: while physical activity is crucial to stay healthy, right nutrition plays a prominent role as well.

“Today, more than ever, the need to build and maintain immunity and muscle strength as we age is essential to overall health,” said Swati Dalal, general manager, Abbott’s nutrition business in India. “While exercise and increased physical activities have become part of people’s daily regimen, the role of nutrition needs to be reinforced. The new Ensure TVC seeks to educate audiences about right nutrients, along with physical activity, that play a vital role in nurturing a healthy immune system giving them strength to live their life to the maximum.”

For the TVC, Abbott has partnered with Leo Burnett India. You can view the ad here, along with all the social media platforms & eCommerce portals. The can be seen watched across all major Hindi and other regional general entertainment channels. It will also be shown with news channels and movies and will be promoted all across Facebook, Youtube and all point of sale outlets of Abbott.

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