ABP News Network overhauls ABP Live Team to elevate digital content
ABP News Network’s digital platform, ABP Live, is restructuring its workforce. The platform operates 8 web portals in 6 different languages. ABP Live is implementing this step to transform their digital division and improve the effectiveness of their intellectual property.
Since its inception in December 2013, the digital arm of ABP News Network has championed issues on multiple spectrums – may it be social, political, environmental or cultural. ABP Live has kept its viewers engaged through Live TV, on-cue updates and real-time news on various social media platforms. In the same vein, ABP News Network’s regional penetration has also ensured the burgeoning success of its digital front.
To have a sharper edge in the digital era, ABP News Network is acting as the front runner in transforming and upgrading the platform. The hierarchy in the digital sphere of ABP News Network is undergoing a special makeover. This move will help revolutionize digital news and ensure the channel is more viewer-centric and responsive towards its audience.
The roles in the organization will be more defined whereinMr.Vijay Jung Thapawill be the Chief Digital Officer. With a professional experience of over 25 years, he will be spearheading ABP’s new and refined vision on the digital front. With an aim to take ABP’s digital assets to newer milestones, Mr.Ramakrishnan Laxman will be taking over as AVP – Digital Media. Mr.Allen Sharma will be taking over the new role of Head – Digital Revenues.In this role, he will be accountable for Direct Sales, Digital Revenues, Programmatic Monetization and Brand Solution Monetization.
Furthermore, Mr.Tushar Banerjee has been appointed as the Head- Digital Content Strategy. He will ensure ABP Live’s Content and Social Media verticals with emphasis on programming pipeline, growth in viewership and monetization.
Speaking on the development, Mr. Avinash Pandey, CEO – ABP News Network, said: “In an ever-growing digital era, it is crucial to evolve and keep up with the market pace. The main aim of this decision is to empower our workforce to revolutionise digital news through innovation. This digital push will also help us tap newer audiences and overall maximise the potential of our content. Through this step, we aim to elevate our intellectual propertyto create ground-breaking, viewer-driven content.”