As the countdown to elections in some of India’s key states has started, ABP News’ new Ad campaign advises its viewers to encourage conversations around real issues that concern them instead of focusing on personalities and the speculations about the likely outcome of the elections.
The advertising campaign for ‘Kaun Banega Mukhyamantri?’, ABP News’ special programming bouquet for the forthcoming elections focusses on both positives and negatives factors which need to be addressed by the candidates cutting across party lines.
The campaign, conceived by 82.5 Communications, has 3 films directed by, renowned Director, Pradeep Sarkar, of Apacalypso Filmworks.
Speaking about the film, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications India, said, “We can make the right decision only when we see both sides of an issue. That’s why this advertising campaign is important and meaningful.”
Mayur Varma, ECD and Creative Head, Mumbai & Kolkata, 82.5 Communications, added, “Many truths can co-exist. And good governance is all about making every truth a happy one.”- Couldn’t understand
Krishnendu Paul, Head of Office, 82.5 Communications, Mumbai, said, “With this campaign, we wanted citizens to celebrate this truth of dual India and build neutrality codes into brand ABP News using people truths rather than political party truth.”
Watch the films here:
Film 1- https://www.youtube.com/watch?v=1fc5zr5bJl4
Film 2- https://www.youtube.com/watch?v=nf6o1aBGk_w
Film 3- https://www.youtube.com/watch?v=fDrSimojoJQ
CREDITS
82.5 Communications India:
Chairman & Chief Creative Officer – Sumanto Chattopadhyay
Co-Chairman & Chief Executive Officer – Kapil Arora
Chief Strategy Officer – Anirban Mozumdar
Head of Office, Mumbai – Krishnendu Paul
Executive Creative Director and Creative Head, Mumbai & Kolkata – Mayur Varma
Executive Creative Director – Neelesh Jain
82.5 Communications is an agency set up to help brands succeed in the Indian market. Part of the Ogilvy Group and a WPP company, the young agency already has two Grand Prix at the coveted EFFIES to its credit and a host of Indian and MNC clients in its roster. The agency follows an open source model, which brings together its core services of strategy, creative and brand custodianship, along with the best of WPP partners’ allied skills, for its clients. It has offices across Mumbai, Delhi, Kolkata and Bengaluru.
