AcneStar urges people to #BreakTheSutta, this World No Tobacco Day
With the World No Tobacco Day around the corner, brands are planning to leverage the occasion to encourage people to quit smoking and spread awareness about the perils of smoking.
With the cult of ‘Sutta-break’, spreading like a wildfire in offices and among students too, how does one put an end to the hideous habit of smoking? AcneStar, #AcneKaSpecialist, in association with Grapes Digital PVT. LTD., decided to give a whole new meaning to the cult, with the #BreakTheSutta challenge.
Nothing breaks the heart of a smoker, more than a broken cigarette. But what if the smoker decides to break it himself/herself? #BreakTheSutta is a dare for the smokers, who are trying hard each and every day to quit smoking and for non-smokers, who care for their loved ones and want to keep them safe. The activity intends to strengthen the willpower of smokers and get them closer to their goal of living a smoke-free life.
Speaking on the occasion, Shradha Agarwal, Co-Founder and COO, Grapes Digital, said, “With every campaign that we do, we look at bringing about a change. We wish to leverage the power of digital to spread awareness and awaken the youth that’s heading on a wrong path. We have done such campaigns in the past and we are going to do many more, incessantly.”
Mukul Barthwal, Brand Manager, AcneStar, said, “AcneStar carries forward Mankind’s brand ethos of “Serving Life”. Through this activity, we are proving that we stand by it and are dedicated to serve, as and how we can; and it’s always good to have someone who understands, believes and so passionately works with the same motto, as much as we do.”
To join the movement, all you have to do is #BreakTheSutta and upload the picture on AcneStar’s Facebook page.
Check out the link: here