Aditya Birla Sun Life Mutual Fund and DENTSU CREATIVE India Highlight the Power of 3

: "Featured image illustrating the benefits of Aditya Birla Sun Life Mutual Fund and DENTSU CREATIVE India's Multi Asset Allocation Fund"

 

Aditya Birla Sun Life Mutual Fund and DENTSU CREATIVE India have launched a campaign promoting the benefits of their Multi Asset Allocation Fund, which offers exposure to equity, debt, and gold.

 

Our Analysis and Commentary

The Power of Diversification: Aditya Birla Sun Life Mutual Fund Sets the Stage for Investor Success

Markets can be a rollercoaster ride, with unpredictable ups and downs that leave investors feeling uncertain and anxious. In such volatile times, it becomes crucial to navigate through market turbulence with a strategic solution. Recognizing this importance, Aditya Birla Sun Life Mutual Fund (ABSLMF) and DENTSU CREATIVE India have taken a commendable step by launching their latest Investor Awareness campaign titled ‘3in1TohInvestmentDone’. This campaign highlights the power of multi-asset allocation funds in providing stability and growth to investors.

At the heart of this campaign lies a powerful concept: the benefits of investing in a single fund that offers exposure to three key asset classes – Equity, Debt, and Gold. By diversifying investments across these asset classes, the Multi Asset Allocation Fund effectively cushions the impact of market fluctuations and manages risks, all while potentially enhancing returns. This intelligent approach to portfolio diversification mirrors the values of friendship, as depicted in the campaign film.

The film revolves around three friends who provide unwavering support to each other in various circumstances. Their friendship acts as a beautiful reflection of the ‘Multi Asset Allocation Fund’, which optimizes returns and manages risks by diversifying one’s investment portfolio. This relatable storytelling creates a lasting impact on viewers, highlighting the importance of diversification in managing market volatility and risks.

Aditya Birla Capital‘s aim has always been to simplify people’s financial needs while presenting a compelling story. With this campaign, they have succeeded in raising awareness about the benefits of investing in a versatile fund like the ‘Multi Asset Allocation Fund’. By bringing together Equity, Debt, and Gold, this fund offers investors the combined advantages of growth and stability, providing a solid foundation for their financial journey.

DENTSU CREATIVE India deserves accolades for their creative execution of this campaign. By incorporating a musical jingle, children as characters, and their adorable performances, they have enriched the story with delightful dimensions and sweet textures. This approach captures the attention of the audience and leaves a lasting impression, reinforcing the importance of diversification in investment.

Overall, this campaign serves as a beacon of hope and guidance for investors in uncertain times. It reminds us of the power of diversification and how it can effectively navigate market turbulence. Aditya Birla Sun Life Mutual Fund‘s Multi Asset Allocation Fund offers an intelligent solution that combines growth and stability, drawing parallels to the support and strength found in enduring friendships. This campaign truly showcases the positive impact that strategic investment decisions can have on investors’ lives, setting the stage for their long-term success.

 

You may also like

GoAir puts the power of 10 in the hands of customers
Gemius retains the creative and digital mandate of Badshah Masala
3 show launches, 3 new announcements and lots more from the house of Applause
Trailer of season 3 of the Award winning series – A.I.SHA 3
Ujaas Energy introduces UjaasHome, the power of sun to your doorstep

Read the news here

ADITYA BIRLA SUN LIFE MUTUAL FUND & DENTSU CREATIVE INDIA’S LATEST CAMPAIGN HIGHLIGHTS THE POWER OF 3
Aditya Birla Sun Life Mutual Fund (ABSLMF) and DENTSU CREATIVE India have launched their latest Investor Awareness campaign titled ‘3in1TohInvestmentDone’. This innovative campaign aims to promote the ‘Multi Asset Allocation Fund’ – a strategic solution to navigate through market turbulence.
The campaign effectively emphasizes the benefits of investing in a single fund, offering exposure to three key asset classes: Equity, Debt, and Gold. Investors can enjoy the combined advantages of growth and stability through the diversification of investments across these asset classes. This approach intelligently cushions the impact of market fluctuations and effectively manages risks, all while potentially enhancing returns.
The film centers around three friends who consistently support each other in various circumstances, mirroring the essence of the ‘Multi Asset Allocation Fund’. This fund optimizes returns and manages risks effectively by diversifying one’s portfolio, much like the friendship of the friends in the film. The campaign is currently live across multiple platforms, including digital, cinema, audio streaming, as well as outdoor and ambient media in 17 cities.
Speaking about the campaign, Darshana Shah, Head of Marketing & CX, Aditya Birla Capital said, “At Aditya Birla Capital, our aim has always been to simplify people’s financial needs while presenting a compelling story. With this investor education campaign, we wanted to highlight the importance of portfolio diversification in managing market volatility and risks. We aimed to showcase how investing in a 3-in-1 ‘Multi Asset Allocation Fund’ can provide the advantages of three asset classes – Equity, Debt, and Gold – combined, offering potential growth and stability. This film aims to raise awareness about the benefits of investing in a versatile fund like this and starting your financial journey with us.”
Ajeet Shukla, Group Executive Creative Director, West, DENTSU CREATIVE India added, “We didn’t have to search far and wide to crack this piece, and as always, our focus was to create a device that would make the film a memorable story. We are pleased to have achieved delightful dimensions and sweet textures to the story by incorporating a musical jingle, children as characters, and their adorable performances.”
To watch the film: click here
Credits:
Brand: Aditya Birla Capital
Business: Aditya Birla Sun Life Mutual Fund
Head – Marketing and Customer Experience, Aditya Birla Capital: Darshana Shah
Head – Business Enablement & Marketing, Aditya Birla Sun Life AMC: Sidharth Damani
Brand Head, Aditya Birla Capital: Mahadev Srivatsa
Head – Customer Affinity & Offline Acquisition, Aditya Birla Sun Life AMC: Shivakumar Kannan
Deputy Chief Manager – Product Marketing, Aditya Birla Sun Life AMC: Gaurav Mohta
Senior Manager Marketing, Aditya Birla Capital: Naman Shrivastava
Agency: DENTSU CREATIVE India
Chief Executive Officer: Amit Wadhwa
Chief Strategy Officer: Sumeer Mathur
President: Indrajeet Mookherjee
Chief Creative Officer, Creative Experience, West: Aalap Desai
Group Executive Creative Director: Ajeet Shukla
Vice President: Amit Murthy
Senior Account Director: Hemant Joshi
Brand Strategy Director: Chinmay Karandikar
Brand Strategy Manager: Gurkiran Shahi
Creative Director: Rutul Mistry
Associate Creative director: Palak Mehrotra
Art directors: Niraj Sahani, Aswarag K, Gladius Augustin
Head of Films, Dentsu Creative: Suprotim Day
VP, Video Strategy & Production: Taj Ali
Senior Agency producer: Kriti khandelwal
Agency producer: Chitiz Shandilya
Production house: Roger that production
Director: Parikshit Vaidya
Associate Producer: Prasanna Bhende
Producer: Kimaya Bhende
DOP: Rakesh Singh
Music director: Ramil Ganjoo



Leave a Reply

Your email address will not be published. Required fields are marked *

9 + 17 =