After 36 years of moms cooking MAGGI, is it time for a change?


The new campaign rolled out by MAGGI noodles revolves around a story of a mother and her son, wherein the mother encourages her son to prepare for life and be independent. This campaign introduces the ‘First Cook’ and celebrates those life moments, which help us grow up and take responsibility.

Talking about the campaign, Mr. Nikhil Chand, Director – Foods and Confectionery, Nestle India said, “Indians love MAGGI noodles and most of us have our favourite MAGGI recipes and memories. From countless consumer conversations, we learnt that cooking MAGGI noodles is often the first culinary moment for many people. For 36 years moms have cooked MAGGI noodles for their loved ones. This time, we found magic in a teenager trying to cook MAGGI for the first time that makes this film beautiful.”

The campaign continues with its legacy of goodness and celebration of home cooking, first through iron fortification in noodles followed by opening up our kitchens where consumers are invited to learn about our products, how they are prepared, sourced, manufactured and tested. 

The new campaign will have a high impact multimedia release. It has been launched on Hotstar and will be followed by a large-scale television campaign across leading national and regional channels.

You can view the TVC: here

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