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Akshay Kumar roped in as the new face of Dabur Chyawanprash

Madhushree Chakrabarty December 11, 2020
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Akshay Kumar roped in as the brand ambassador of Dabur Chyawanprash, the flagship brand of India’s leading Science-based Ayurveda company Dabur India Ltd. The ad campaign of Dabur Chyawanprash that features Akshay Kumar, urges the nation to take a pledge to build “inner strength & fighting spirit” during these unprecedented times.

“The times we are living in today have underlined the need for and importance of immunity more than ever before. Strong Immunity is the need of the hour with the threat of illnesses looming around us. Dabur Chyawanprash, with the power of more than 40 herbs like Ashwagandha, Giloy  and Amla, has always stood for boosting immunity to fight illnesses. Dabur Chyawanprash has always celebrated and championed the cause of building the health of the nation. Akshay Kumar is emblematic of health, fitness and inner strength, the properties of Dabur Chyawanprash. We are happy to welcome him to the Dabur family,” Dabur India Ltd Chief Executive Officer Mr. Mohit Malhotra said.

“With this communication, Dabur Chyawanprash, along with the charismatic Akshay Kumar, are also establishing our strong sense of pride about ‘Made in India, by Indians, for Indians’, and caring for every Indian household’s Immunity and Well-Being,” Mr. Malhotra said.

The campaign has been conceptualized by McCann Worldgroup India and tells us why all of us need to keep our immunity high. And, the ad film invites every Indian to take a pledge for becoming strong from within to support each other in this journey and rise stronger.

“Har ghar me, har kisi ko, leni he ek shapat khud ko strong banane ki, kyuki hum strong rahenge tabhi toh har mushkil se ladenge. Bharat kare vishwas, har din Dabur Chyawanprash.”

Mr. Prasoon Joshi, Chairman, McCann Worldgroup, Asia Pacific CEO & CCO McCann Worldgroup, India, said: “Akshay is a fitness icon in our country and so is the brand Dabur Chyawanprash. I have always believed that there should be an inherent resonance between the brand and its endorser, which is absolutely so in this case. I have been part of Dabur’s communication for more than two decades and seen the journey to the top. This will be another great chapter in the brand’s journey and would strengthen the relationship with the consumers.”

Akshay Kumar said: “I am immensely proud and happy to be a part of the Dabur family. Dabur has relentlessly nurtured the country’s health and fitness through the science of authentic Ayurveda. I really believe that together, Dabur and I, will take Dabur Chyawanprash to every household, every person-so that collectively our nation’s immunity becomes stronger and we can conquer every challenge”.

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