This festive season Car Dekho presents the easiest way of selling a used car with their new TVC #CarDekhoGaadi campaign.
The new TVC was launched by Bollywood khiladi Akshay Kumar who is also the Brand Ambassador of Car Dekho, India’s leading full-stack auto tech-company. The company has launched a series of commercials for their new festive campaign “Karo India Forward, Karo Gaadi Forward” which features popular personalities like Rahul Dravid, Mahesh Babu etc. Akshay Kumar has joined the latest installment of the campaign.
Commenting on the announcement, Mr Gaurav Mehta, Chief Marketing Officer, CarDekho, said, “The objective of our campaign is to showcase the convenience brought by CarDekho Gaadi in helping people sell their cars from the comfort of their home or any other place. Akshay Kumar is one of the best-known faces of the country’s cinema industry. His hardworking personality fits well with CarDekho’s brand integrity and sincerity. Also, dedicated to the cause of making the world a better place he truly represents CarDekho’s thoughts and will bring forth us as a trusted brand the nation can rely on”.
Turning Your Car Into A Business Opportunity
In the new TVC, the entrepreneur Akshay Kumar ensures his staff’s job security by using a new way to run his business – all because of the Car Dekho app. The entrepreneur running a family owned Irani Café is hit by the pandemic as he has no customers and hence no sales. The fear of losing their jobs starts piling up on the workers of the cafe who have lost their zeal to serve. The owner takes the lead by selling his car on Car Dekho app and easily arranges scooters for his workers with that money. So, within no time the cafe rejigs itself into a food delivery service.
Watch the ad film here
Redefining the Automobile Sector
Talking about his association with CarDekho, Akshay Kumar said, “I am delighted to be associated with CarDekho, a brand working aggressively in redefining the entire auto ecosystem and personal mobility space of the country. CarDekho Gaadi is an excellent business aimed to ease the complex used car selling process for the customers.”
Car Dekho Gaadi has seen a significant increase in car owned business in the last couple of months as more and more customers are buying or selling cars for business initiatives.
The company had successfully digitized the automobile industry and aggressively pursued the personal mobility idea which has encouraged customers to purchase, own and sell cars easily. So, when the pandemic hit they were the first to equip with this formidable transformation in the industry.
The campaign has been created by Leo Burnett and will be released across national and regional television channels and digital publications.