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All-new #BachaavMeinHiSamajhdaariHai campaign launched by Ghadi

Shreoshree Chakrabarty December 29, 2020

RSPL Group, manufacturers, and marketers of Ghadi in order to encourage health and safety amidst the pandemic, launched its all-new #BachaavMeinHiSamajhdaariHai campaign. Before this, no brand experimented with its packaging. Thus with this, Ghadi becomes India’s first brand to create awareness through its packaging.

Aiming to reach more than 10 crore Indian households, Ghadi will remind people of always wearing a face mask and be more responsible and committed towards public safety.

The packaging of the Ghadi detergent packet will carry the actual logo which will be covered with a printed mask and this will be showcased as the awareness initiative. In addition to this, Ghadi detergent is asking their retail partners to join the movement to spread the message along with activating a huge network of distribution channels.

Displaying the importance of washing face masks regularly, this initiative is supported by a digital film in which we see a small girl in a shop making her dad realise that just like the exhibit on Ghadi pack, the best way to show you care is by wearing a mask.

Speaking on this occasion, Mr Rahul Gyanchandani, Joint Managing Director of RSPL Group said “These are challenging times for each one of us. During this tough period, we need to stay and fight this challenge together. Everyone should take care of our near and dear ones and do our bit for society. Under this initiative, we are also distributing one million masks. Ghadi detergent reaches millions of homes across India and we decided to do our bit to spread this important message.”

Nakul Sharma, VP and ECD, ADK Fortune said, “For us, this initiative is not limited to just a message. Thus, we wanted to put a mast on the Ghadi itself and reach it to every household. So, we dressed Ghadi with a mask to take this idea to the common people, as Ghadi reached millions of the households in India. This mask message film has already notched 65 million views during the initial few days only, which is very encouraging and is proof that this campaign is having an emotional impact and accelerating change.”

Watch the Digital Film here.


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