ALTBalaji’s #MarchingToALT Campaign Seeks To Spicen Up Your March Life


Bored at home?  ALTBalaji has found a solution to cure your boredom and get you engaged in their all new contest hosted by Sidhaarth Shukla. Through this new campaign  ALTBalaji is focusing on its subscribers and rewarding them. 

Television’s handsome hunk and recently announced Broken But Beautiful 3 actor Sidharth Shukla will meet one lucky winner of ALTBalaji’s new contest #MarchingToALT 

  • The contest will select one Lucky subscriber to meet Television Hunk Sidharth Shukla
  • 3 more Subscribers will get a personalized celebrity video to their loved ones via Tring
  • 5 subscribers get customized ALTBalaji hampers
  • All the winners will get an all-expense-paid trip to a selected destination

Divya Dixit, SVP, Marketing, Direct Revenue & Analytics at ALTBalaji, explained the thought behind the campaign stating “The past one year has been challenging and daunting. Hence, we made sure we make this March special for our subscribers as a special gesture using these unique gratifications. We have seen a tremendous subscriber growth in this past quarter and want to express our gratitude as well as welcome new subscribers to the ALTBalaji family via #MarchingToALT”.

ALTBalaji launched many fantastic shows like Coldd Lassi Aur Chicken Masala, Dev DD, Verdict, Code M, Dil Hi Toh Hai, Mentalhood, Who’s Your Daddy?, Baarish Season 2, Kehne Ko Humsafar Hain Season 3, Bebaakee, MumBhai, Bicchoo Ka Khel, Dark7White, Paurashpur, Crashh, LSD – Love, Scandal & Doctors and many more.

A March Filled With Surprises

ALTBalaji, one of India’s leading homegrown multi-device Subscription Video On Demand (SVOD) platforms, has recently announced its new campaign, an initiative to keep their audience engaged and convert them into yearly subscribers. While March 2020 changed people’s lives most unexpectedly, ALTBalaji has made sure March 2021 isn’t the same for the audience. ALTBalaji promises to make consumers’ March filled with surprises and unlimited entertainment.

As a measure to keep audiences glued to their binge-mode with more than 74 Hindi originals and with a pricing of 300/year for a subscription, ALTBalaji is the most affordable OTT platform in the country. To make March interesting, the platform has also planned robust gratification ideas for their new subscribers in weekly contests and exquisite gifts.

  • The token of appreciation starts with subscribers getting an opportunity to meet their favourite star, Television hunk Sidharth Shukla. 
  • Winners also get a chance to send personalized bytes for their loved ones via Tring, a platform for connecting fans to their favourite celebrities. 
  • Five lucky subscribers also get beautiful personalized hampers from ALTBalaji. 
  • The bonus gratification goes up to the extent of an all-expense-paid trip to a chosen destination.

For the upcoming year, ALTBalaji has an exciting pipeline consisting of multiple shows such as The Married Woman, Apharan 2, Broken But Beautiful 3, The Test Case 2, Puncch Beat Season 2, His Storyy, Cartel, Main Hero Boll Raha Hu, Class of 2020 Season 2, Code M 2 and many more. Each of these new shows is high-octane dramas, which the audience can binge-watch.

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