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Amazon Great Indian Festival brings “Ab India ki Khushiyonke beech Budget nahin ayeega” Campaign

MediaInfoline September 26, 2018

Amazon India unveiled its campaign, “Ab India ki Khushiyonke beech budget nahin ayeega” for Amazon Great Indian Festival. Often during the festive season, the list of our desires makes our shopping list bigger than our budget. To help solve for this during the upcoming festive season, will offer unique programs that will help customers shop without hesitation. These include, Amazon Pay EMI, No-cost EMI, EMI on Credit and Debit Cards, instant bank discounts and many more.

As always, has picked up something that is peculiarly Indian in this campaign – a band, which is a symbol of celebration and happiness across India. It has created an Amazon Great Indian Band which rings in the celebration, bringing with it the news of Amazon Great India Festival busting budget woes for shoppers across the country.

Featuring quirky yet insightful TVCs, the campaign will go on air starting today. Each TVC beautifully captures the tussle between working desires around tight budgets showcasing the value benefit offered by budget-busting solutions. The campaign also highlights availability of these offers across key categories like Smartphones, Fashion, Large Appliances and Home & Kitchen products.

Conceptualised by Ogilvy, this year’s festive campaign is all about quelling budget woes and making festive shopping possible for everyone by fulfilling everyone’s shopping lists.

Ravi Desai, Director Mass and Brand Marketing, Amazon India: It is that time of the year again when the country looks forward to its biggest festival. As a common practice, families make long lists of desired items and then unwillingly save some for later as budgets don’t allow them to fulfil all their desires. More often, it is the person who spends for everyone else, who ends up sacrificing his/her own happiness. Inspired from these insights, we launched the campaign ‘Ab India Ki KushiyonKe beech Budget nahinayeega’, positioning as the one-stop-shop that makes shopping more affordable, accessible and within the reach of every family’s festive budget.

Azazul Haque, Chief Creative Officer, Ogilvy South: One of India’s biggest sales has to have one of the loudest bangs.  And to create the big bang, we thought of creating the Amazon Indian Festival Band. The idea emerged from the brief, which was to develop a campaign on the Festival insight where budgets never match our festival shopping lists. From buying the best electronics goods to branded fashion, we all wish to stretch our budgets. And the Great Indian Festival does exactly that. It makes your festival budget look bigger because of the big offers and deals. This campaign conveys that a limited budget does not hinder the festivities or your happiness.

Links to the Film:

Coming Soon master (Hindi): Click here

Coming Soon master (Tamil): Click here


CCO South: Azazul Haque& Mahesh Gharat

Creative team: Nilay Moonje, Souvik Banerjee, Sameer Gupta, S.Syamkumar, Sujith Bose

Account management: Kiran Ramamurthy, Kamala Gowri, Ajay Kumar,

Manju Mary Thomas, N.V. Subhramani

Planning team: Prem Narayan, Anirban Roy

Director for North: Koushik Sarkar, Apostrophe Films

Director for South: Krishna kumar R, Black Box Films


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