Amazon India launched two campaigns, including a radio frequency broadcast and an interactive mobile game, to promote its Prime Day Sale and engage customers in a unique way.

Revolutionizing Online Sales: Amazon India’s Innovative Approach

In an era where online shopping has become increasingly popular, Amazon India has once again proven to be a trailblazer in the e-commerce industry. With their latest Prime Day Sale, the company took its online event to a whole new level by reaching out to customers beyond the virtual world. This move not only showcases Amazon’s commitment to providing exceptional services but also highlights their dedication to bringing incredible deals to the Indian market.

One of the standout features of Amazon India’s Prime Day Sale was the Prime Day Broadcast. By introducing a radio frequency on one of Mumbai’s busiest intersections, Amazon India effectively engaged with commuters and passersby who may not always be online. This innovative approach allowed them to transform traditional billboards into a captivating radio experience, where people could tune in for updates and offers throughout the day. This move demonstrates Amazon’s understanding of their target audience and their ability to think outside the box to deliver a memorable shopping experience.

Furthermore, the collaboration between Amazon India and Blink Digital resulted in the creation of an interactive mobile game called The Hunt for Unbelievable Joy. This game not only captivated viewers across the country but also provided an immersive experience for users. By incorporating Google Street View mode, users were able to virtually explore the streets of three Indian cities, uncovering hidden Amazon boxes to score points. This unique combination of technology and gamification perfectly showcases Amazon‘s commitment to engaging their customers in innovative and exciting ways.

Overall, Amazon India’s Prime Day Sale serves as a testament to their unwavering dedication to customer satisfaction and their ability to adapt to the ever-changing market. By taking their online sale event to the streets and incorporating creative campaigns such as the Prime Day Broadcast and The Hunt for Unbelievable Joy, Amazon India has effectively positioned itself as a leader in the e-commerce industry. This forward-thinking approach not only attracts customers but also adds value to the shopping experience, further solidifying Amazon’s position as a trusted and innovative brand in India.

Amazon India took its biggest online sale event out to the streets

Amazon India had rolled out two compelling campaigns to spotlight its Prime Day Sale. To bring the right offerings to customers, Amazon had bought in an innovative idea along with Blink Digital, an award-winning independent agency.

The business objective for the brand was to inform Indians about all the incredible deals they could avail of on smartphones during Prime Day. The creative idea for both campaigns – The Prime Day Broadcast and The Unbelievable Hunt for Joy was to reach out to audiences through the typical use of existing media. While the former taps into an audience that might not always be online, the latter draws online users to view this vast array of smartphone deals without incurring big bills on outdoor media expenses/from the comfort of their homes.

Amazon India is one of India’s largest online e-commerce portals, and most of their communication is targeted primarily at internet users through online media. In India, people are accustomed to ‘viewing’ deals and discounts around them, which often turns into sensory overload. But what if we could get them to actually ‘tune in’ to these intentionally for once by engaging them through a medium that they’ve always resonated with?

So, they radio’d billboards. And presented them in the form of the Prime Day Broadcast, a radio frequency on Radio 88.8FM, which was available on one of Mumbai’s busiest intersections, the Juhu-Tara Road spanning a distance of 2 km. During peak hours, it takes a commuter on average 40 minutes to get across this road. At this location, commuters and passersby who were engrossed in scrolling through their phones could alternatively tune in all day for specially curated updates and offers from Amazon’s Prime Day via the broadcast.

Link: Amazon Specials | Prime Day Broadcast

Additionally, to bring the campaign to life, Amazon India, along with Blink Digital, also created The Hunt for Unbelievable Joy. This interactive mobile game was designed to captivate viewers from across the country. This innovative campaign invited users to visit the virtual streets of three Indian cities through the Google Street View mode, a first-of-its-kind collaboration, unveiling the vast range of Prime Day deals on smartphones. These players were on a hunt to spot hidden Amazon boxes to score points. This approach helped in creating an immersive experience for users with the brand.

“Collaborating with Amazon India on the Prime Day campaign has been a remarkable experience for Blink Digital. As an agency, we thrive on delivering innovative and impactful campaigns, and this partnership had allowed us to do just that.” explained Rikki Agarwal from Blink Digital.