With the arrival of the pandemic, consumer behaviour has gone through a paradigm shift. Consequently, it has posed new challenges for brands. The Indian Society of Advertisers in association with Free Press Journal and ABP Network is organizing a webinar ‘Brands and Consumers: 2021 and Beyond’, in order to understand the strategies devised by top brands to tackle the challenges of this global event/pandemic and to look beyond. The best Marketing minds from across industries will address this two-part unique webinar series.
Sunil Kataria, ISA Chairman said, “ISA (The Indian Society of Advertisers) is the apex body, successfully representing the interest of the advertising fraternity for nearly 70 years. The World has gone through a very difficult Covid period during 2020. This sad event has significantly impacted all brands and consumer behaviour. It’s the time to review and more importantly, understand the learnings and the way forward both in the short term as well as the long term. Over the years, ISA has been organizing knowledge seminars/webinars for the benefit of the ecosystem of advertisers and marketers. Continuing the same, our next 2-part webinar series focuses on the issue most of us are facing: Brands & Consumers-2021 and beyond. We bring you leadership views and strategies from across both the manufacturing and the services sectors.”
Abhishek Karnani, Director, The Free Press Journal said, “This session will be significant to all advertisers and marketers who want to strategize the future course of actions for their brands.”
On Wednesday, February 24, the first session will be held and it will be on manufacturing and on Wednesday, March 3, the next session will be held and that will be on services.
Sunil Kataria, ISA Chairman and CEO – India & SAARC, Godrej Consumer Products Limited will moderate the session on ‘manufacturing’. He will be in conversation with Suparna Mitra, CEO – Watches and Wearables Division, Titan Company Limited; Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights & Analytics, Mondelez India Foods Pvt. Limited; Shashank Srivastava, Executive Director, Maruti Suzuki India Limited; Anuj Poddar, Executive Director, Bajaj Electricals Limited and Gauravjeet Singh, General Manager – Media (South Asia), Hindustan Unilever Limited.
Narendra Ambwani, ISA Executive Council Member and former MD Johnson & Johnson will be moderating the second session on ‘services’. This session will have names like Ravi Desai, Director, Mass & Brand Marketing International, Amazon India; Abraham Alapatt, President and Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited; Mohit Kapoor, Group Vice President -Advertising & Innovations, Jio Platforms Limited; Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital and Rahul Karthikeyan, Director – Marketing, Upgrad Education Private Limited.
Mogae Media is the knowledge partner for the webinar and Laqshya is the outdoor partner.