Asian Paints Apex Ultima Protek advertises at the arrival hall at Devi Ahilya Bai Holkar International Airport, Indore with their slogan, “Baarish, Dhoop, Dhool Ko Aane Do” (Let there be Rain, Sun, and Dust!). The campaign has been launched in association with Times OOH & MOMS Outdoor.
The campaign highlights the superior protection offered by the Apex Ultima Protek to the exteriors of homes and buildings. The renowned paint company claims that its brand protects the walls of houses and buildings from heavy rains, dust storms, and also from the crack causing algae and fungus developed by these storms.
The baggage belts at the arrival hall had the slogan on multi-poster scrolling units and baggage belt wraps. There are life-size cut-outs placed on the belt of their brand ambassador, Ranbir Kapoor (in an old man avatar). To drive the campaign appropriately, the brand has also placed wrapped/laminated suitcases on the baggage carousel among the passengers’ luggage to highlight the protection offered by it.
Rajat Mittal, Business Head, OOH+ & AAI Airports – Times OOH, said, “Creativity and innovation are part of our DNA at Times OOH. We are delighted to work with Asian Paints and Devi Ahilya Bai Holkar International Airport, Indore, for this one-of-a-kind campaign that creates engagement and impact with all arriving passengers at the airport!”.
Apex Ultima Protek is a superior exterior paint that helps algae, dampness, color fading, cracks, and fungus on walls. The paint keeps the walls look vibrant through all severe weather conditions – rain, dust, or harsh sun. The exterior paint is equipped with Fibre technology and Lamination Guard and comes with ten years performance warranty for topcoat and six years waterproofing warranty for its basecoat.
Times OOH was established in the year 2005 and has emerged as a leader in the Indian outdoor advertising industry. It owns exclusive advertising rights at properties Airports, Street furniture, and Metro in India and Mauritius.