ASCI Clarifies on recent news report about Self Declaration Certificate

"Illustration depicting the legal and ethical implications of generative AI in advertising."

This has reference to certain news item which appeared in media today stating that ASCI has asked its members and other advertisers not to release advertisement post June 18 till July 9th and await for Supreme Court’s clarification on the self-declaration certificate. ASCI would like to clarify that it has asked its members or others not to issue any new advertisement WITHOUT a self-declaration certificate (SDC). Any new ad post June 18th can be released with the SDC as mandated by the Supreme Court and as notified by MIB. We would like to clarify this and accordingly please do rectify your news article including the headline.

  • Manisha Kapoor, CEO & Secretary General of ASCI

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