AskMe Group Bolsters its ‘Grow with Us’ Campaign
AskMe Group, India’s leading online search platform and one of the largest digital SME marketplaces in the country, today reaffirmed its commitment to the online seller community by strengthening its seller-focused campaign called ‘Grow with Us’. This portal will be the one-stop seller marketing outreach media for all the group businesses including AskmeBazaar, NDD, AskmeFin, AskMeGrocery and AskmePay, etc.
The ‘Grow with Us’ portal has been revamped by augmenting the existingYouTube channel along with integration of information and content for all businesses of Askme Group. The purpose of the YouTube channel will be to serve as the primary outreach media for the seller community across variety of topics ranging from success stories, day to day operations for e-commerce and upcoming innovations being adopted in the market. This channel will also include training videos to create awareness amongst online sellers on the nuances of online selling so as to help them grow their businesses.In addition to the above, the portal will also act as an interface to provide quick resolution to seller queries and inform them on all products and services on offer. All queries can now be routed through the ‘Grow with Us’ portal itself.
Speaking on the announcement, Mr. Parijat Tiwari, Head – Revenue and Operations, AskmeBazaar said, “We are happy to announce the revamped version of our ‘Grow with Us’ campaign today. We have relaunched the ‘Grow with AskmeBazaar’ YouTube channel to include videos which celebrate seller success stories and new innovations/ launches. The seller portal will now act as a platform for sellers to learn and connect peer-to-peer for omnichannel retail”.
Added Mr. Tiwari, “We plan to focus on creating delight for our core sellers as they drive the success of the business. We are planning major initiatives for our outreach to sellers including training programs, offline campaigns and on-ground engagement activities to help us connect and serve the seller community better.”
The ‘Grow with Us’ campaign launched in November last year, was aimed at creating a community of online sellers in India. The company had done a major revamp of its seller-facing portal and made it a content rich destination, with the objective of serving as a collaborative community for sellers to connect, interact, share and gather valuable insights about their learnings, experience, best practices, trends, challenges, etc.