Bail Kolhu’s New Campaign Advocates Making The Right Choice This Election

Bail Kolhu Advocates Making The Right Choice This Election

To choose the right candidate, this election season, BL Agro India’s fastest growing FMCG company, through its signature brand, Bail Kolhu announced its latest social media campaign #ChunoSahi, on all social media platforms. ‘ChunoSahi’ means choose right as Bail Kolhu tries to advocate the cause, especially amongst young voters to select the right candidate for the country. 

The campaign is strategically designed during this election season where the brand aims to spread the message of ‘duty to vote thoughtfully’ to the young voters. The objective of the campaign is to create awareness of the importance of voting, especially for first-time voters. It portrays how a mother educates her young son to select the right candidate for the country, the way she chooses pure and quality edible oil from the market to keep the family healthy. 

Commenting on this initiative, Mr. Ashish Khandelwal, Managing Director, BL Agro, said, “we are the fastest growing brands in the market and our brand Bail Kolhu, is the synonym for purity and quality. This campaign ‘ChunoSahi is aligned with our brand’s identity and message to our consumers. We want to show consumers through this digital campaign how selecting the right thing can make a huge difference. We hope young voters will be encouraged to make the right choice”.

The campaign is ideated and conceptualized by our agency Leads Brand Connect, which has given full justice to the message in a subtle way, adds, Mr. Khandelwal.

BL Argo has launched this engaging election campaign for the brand Bail Kolhu and is planning to take the company to the next level through aggressive marketing strategies and brand positioning, resulting in consumer awareness of BL Agro’s products across India.

About BL Agro

Being the flag-bearer of the government of India’s Vocal for Local campaign, BL Agro has stood out among the top food FMCG companies in recent years. Based in Bareilly, Uttar Pradesh, BL Agro Industries Ltd has been committed to providing quality food products over the years. The company today has one of the largest distribution networks amongst all branded edible oil and food product players in India with over 58,000 retailers.

BL Agro’s growth story is an inspiring story of success. Having started as a mustard trading house in the 1950s, BL Agro has come a long way today. During the course of its gruelling journey, the company transformed from a commodity trading organization to a full-fledged FMCG company. The marketers of a single mustard oil brand subsequently started rolling out multiple varieties of oil, including refined oils and then a range of food products under the brand name ‘Nourish’ – thus catering to a much wider consumer base. Brand Nourish comes with a promise for nutrition. The brand offers the entire range of food products typically used in an Indian kitchen including Atta, Rice, Pulses, Ghee & Oils, Dry Fruits, Papad, Achars, Murabba, Spices, etc. Each Nourish product is packed with superior quality ingredients and is produced with the finest processes that ensure maximum retention of nutrients. 

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