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Bajaj Finserv launches Savdhan Rahein. Safe Rahein


One of the largest financial conglomerates in India, Bajaj Finserv has launched its public awareness campaign, Savdhan Rahein. Safe Rahein. The campaign has been launched across digital and social media platforms to teach the public about financial fraud risks and how to stay protected. 

Through Savdhan Rahein. Safe Rahein., the brand aims to provide an integral message to its prospects and customers to strictly avoid making any refundable advance payments in the name of the verifications, loan processing fee, GST, bank charges, etc., and verifying all loan offers at the Bajaj Finance’s official website, only. It is also necessary for customers to check the policy documents carefully and verify the details on the insurers’ websites only while opting for Motor insurance policies or Health insurance or Life insurance. It’s normal for customers to get lured by low premium offers by fraudsters and end up with invalid policy documents. The campaign showcases what and how customers should verify the policy authenticity; differentiating between a genuine and fake policy and most importantly where the customers can go for reporting these incidents, should they be defrauded.

The campaign comes with a catchy jingle ‘Na Ji Na Ji’ and a character named Gupta Ji who spread these awareness messages. The campaign also highlights key messages to make customers cautious about sharing confidential details like EMI Card details, Mobile No., Insurance policy details, Address Proof, OTP, etc. Savdhan Rahein. Safe Rahein. alerts the customers to be cautious of a variety of means and signs of differentiating between the genuine Bajaj Finserv entity and a fake one, whether on the web or social media platforms. 

The campaign has been taken live on other infotainment and entertainment apps like Jio Saavn, Josh, and Chingari to reach out to the regional audiences as well. 

The campaign has been developed, taking into cognizance the actual fraudulent scenarios witnessed by the Fraud Control teams of Bajaj Finance Ltd., Bajaj Allianz Life Insurance Co. Ltd., and Bajaj Allianz General Insurance Co. Ltd., with cases ranging from scam loan calls, advanced loan fees, social engineering frauds, online frauds, SMS frauds, call center frauds, policy on dead life, medical non-disclosure, falsifying documents, etc.


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