BBLUNT launched their at-home high shine crème hair colour range – Salon Secret, made especially for Indian hair and skin tones. The no-ammonia range comprises of 7 of the most on-trend shades curated by the renowned pioneers of the brand, Adhuna Bhabani and Avan Contractor and lends star-like (h)air to every Indian. This August, Dia Mirza, AahanaKumra and SaiyamiKher came together for glamorous ‘blue carpet’ appearance wearing their favorite shades from the range, finally revealing the secret to their shiny tresses!
As part of the brand’s new digital campaign – #ShineWithBBLUNT, the three gorgeous leading ladies of Bollywood made a very glitzy appearance for the paparazzi on the Blue Carpet, flaunting their fabulously coloured mane courtesy BBLUNT Salon Secret. The film is an effort to showcase the inspiration of the founders who are the power duo behind some of Bollywood’s most iconic looks designed for over 50 + blockbuster films.
With this campaign, the brand has released 30 pieces of video content to educate consumers on this hair colour that Bollywood trusts. The shiny, healthy looking locks of each of the three actresses also help break hair colour myths and bring out the USP of this expert curated range – its unique benefit, Shine Tonic. Inspired by this, over 40 bloggers have joined in the conversation and received hampers that will help them get Blue Carpet-ready, with vibrantly coloured hair with shine on point, always!
Mr. Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd. talking about the campaign said, “BBLUNT Salon Secret was launched in 2016 and since then, the response received, both, on sales and brand love, has been great. With Bollywood and digital at the core of our communication mix, we felt a film showcasing the inspiration behind the product would be a great way to involve the audience in our journey. This approach also helps showcase the range further and keeps up the engagement with our existing as well as prospective consumer base.”
The collaboration with Bollywood actresses has helped the brand reach out to over 12M fans of the chosen protagonists, further strengthening the resonance around the brand’s association with the Indian Film Industry.
Harshil Karia, Founder and Creative Director, Schbang added, “BBLUNT Salon Secret High Shine Creme Hair Colour has been a market beater primarily because the product is a result of GCPL’s technical expertise combined with an inspiration from Bollywood’s style-iconic films styled by BBLUNT. It truly is a hair colour born out of Bollywood! Shine tonic – its differentiating ingredient, is something we believe that consumers will truly enjoy. Our job was simple: communicate this Bollywood heritage in a slick and stylish fashion that is characteristic to BBLUNT while showcasing the revolutionary nature of the product. We’ve used the setting of a “blue carpet” and coupled it with some interesting product shots to create a film that communicates benefits while being fresh at the same time.”