Kinder Joy, the confectionery brand of Ferrero Group, one of the world’s leading manufacturer of sweet packaged products, brings back the consumer campaign – #WhatsYourKidsWay, in which consumers can share their Kids’ favorite way of consuming Kinder Joy. One lucky winner will become the face of Kinder Joy’s next photoshoot, whereas select daily winners get a chance to win an electronic tablet. The campaign is created to celebrate a kid’s unique way of relishing their favorite treat – Kinder Joy.
In tune with the brand’s philosophy of encouraging that special side of a child, the campaign from Kinder Joy brand signifies the pure moments of delight. Endearing mothers and children with something delightful and tasteful for the kids yet guaranteeing mothers about its richness in milk and source of Vit B12. Kids have their own unique ways of doing things and this campaign’s digital approach revolves around #WhatsYourKidsWay of enjoying the yummy treat, where parents can participate in one easy step by visiting Kinder website and registering with a picture of them along with the child consuming Kinder Joy in their unique way. Terms and conditions are detailed on the website.
Elaborating on the campaign, Amedeo Aragona, Brand Head, Kinder India said, “Kinder Joy campaigns are all about the joyous and memorable moments with children. With Kinder Joy, we aim to encourage parents to recognize that special dimension of their child with a special treat without worrying about the product ingredients and quality. With #WhatsYourKidsWay campaign, our objective is to provide parents a delightful start to- celebrating the taste experience with their kids and we are confident that the campaign will resonate well with the audience.”
Starting from 4th December this year till 14th January 2022, the digital campaign will attract consumers’ attention through a digital video on #WhatsYourKidsWay of enjoying Kinder Joy and will offer children a chance to win an electronic tablet daily or to feature in the next photoshoot of Kinder Joy. Additionally, all participants will get assured Rs.30/- digital cashback and weekly winners will be gratified with select hobby classes. The campaign will be launched across key social media and OTT platforms.
Watch the campaign here.