beatXP, a fit-tech D2C brand by Pristyn Care has launched a social media and influencer campaign ‘RecoveryonBeat’ for Bolt Massage Gun – the company’s high-performance line of fit-tech wellness products.
Top fitness, fashion, and lifestyle influencers will promote the upcoming range of massage guns, engaging with fitness enthusiasts across the country. Umar Riaz, a fitness idol for millions will be leading the campaign. The brand has also partnered with Gaurav Taneja, aka Flying Beast who is a Pilot, national-level bodybuilder, nutritionist, and one of the most popular Indian YouTuber. Overall, promotions for the campaign will be extended across all channels including brand communications, social media, influencers, and brand partners.
With an aim to integrate technology into everyday fitness routines, the beatXP Bolt Massage Gun is specially designed keeping in mind -the consumers who are willing to chase their fitness goals and happy to make independent choices as they get on their journey to be the best version of themselves. The USPs of the product include it being the Lightest Massage Gun of India available today, having class leading 4000mAH Battery Life, and reduced motor noise with its QuietWave technology. It is a one-stop solution for muscle recovery and a must-have accessory at every home to ensure a pain-free body.
Commenting on the campaign, Ashish Dhuwan, Business Head at beatXP said, “We are thrilled to welcome Umar Riaz on board to lead our influencer campaign for promoting beatXP Bolt Massage Gun. beatXP’s appeal and distinct point of difference are in its excellence of product innovation in affordable formulations to integrate technology into everyday fitness routines. Umar’s outstanding track record of delivering high-quality content will equally allow us to encourage consumers to explore, reach their fitness goals and be proud of their choices.”
Commenting on the brand’s vision, Aziz Alam, Business Head at beatXP said, “Our #recoveryonbeat campaign garnered over 5 Million views across India and organic visits to the website have increased by over 40%. We are geared up to scale our business, catering to customers anywhere in India and the world using e-commerce.”
Enthused with the partnership, fitness influencer, Umar Riaz commented, “I am really excited to collaborate with India’s fastest-growing fitness and wellness brand, beatXP. As a fitness enthusiast I have been very cautious about what I represent when it comes to health and fitness, as this is something I take seriously. I can strongly relate to beatXP’s mission to make wellness accessible. They are working hard to provide the best quality fitness products that are affordable & can improve human health & lifestyle. beatXP bolt massage series is stylish and edgy and I am sure it will find favour with the consumers.”
beatXP Bolt Massage Gun is currently available on the brand website for online purchase. It is also available on Amazon, Flipkart, and Snapdeal with a starting price of INR 1999. The brand’s vision is to build India’s top fit-tech-focused brand and make 10 million+ people healthier with the help of its products in the near future. In the coming times, the brand is all set to announce more digital campaigns looping in experts across the health, wellness, and fitness sectors.