BharatPe launches the ‘BharatPe Lagao, World Cup Jao’ contest

BharatPe Lagao, World Cup Jao gives a chance to win an all-paid trip

India’s leading fintech Company for merchants, BharatPe has rolled out an innovative contest for its merchant partners called ‘BharatPe Lagao, World Cup Jao’

As a part of BharatPe Lagao, World Cup Jao initiative, the brand is giving its BharatPe QR merchants, an opportunity to enjoy, an all-expenses-paid 2-days trip to Dubai and cheer for India at the ICC Men’s T20 World Cup 2021. As a part of this initiative, BharatPe plans to reward its 400 top transacting merchants across the country. The contest will be live across 140+ cities where BharatPe has a presence in India. The contest ends on September 30, 2021.

The contest includes three milestones based on the number of transactions or TPV on the BharatPe QR. Merchants can reach Milestone 1 when they complete 50 transactions or do transactions worth Rs. 25,000. In the same way merchants can reach Milestone 2 when they complete 150 transactions or record Rs. 75,000 in TPV and will reach Milestone 3 when they complete 250 transactions or clock Rs. 125,000 in TPV.

Speaking about the campaign, Mr Nishant Jain, Chief Business Officer, BharatPe, said, “Merchants are at the core of everything we do. We are committed to our vision of empowering small merchants and Kirana store owners with best-in-class fintech products that can aid the growth of their businesses. We roll out innovative campaigns from time to time to reward our top transacting merchants and further nurture our relationship with them. Earlier this year, we had rewarded 673 top transacting merchants across 10 emerging cities, in the 3- month long Festive Bonanza contest. Now, as businesses get ready for the upcoming festive season, we wanted to give our top-performing merchants a chance to watch India play live at the ICC Men’s T20 World Cup in the UAE. We understand that cricket is one of the most popular sport in the country and ‘BharatPe Lagao, World Cup Jao’ is designed to reward our top merchants with trip to Dubai. We are confident that this contest will enable us to further enhance our merchant engagements. We hope to touch at least 5 million merchants with this initiative. We will be rolling out more innovative contests to empower and applaud our 7.5 million merchant partners in the times to come.”




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