Bisleri International, India’s leading packaged drinking water and the pioneer of carbonated soft drinks (CSD) in the country, has launched three exciting flavours – Bisleri Pop (orange-flavoured carbonated drink), Bisleri Rev (cola-flavoured carbonated drink) and Bisleri Spyci Jeera, while it will continue with its zesty lemon-minty flavour. The new fizzy drinks portfolio reflects the modern palette of GenZ, who are looking for the ultimate refreshing taste. Each of the beverage’s has a unique and strong flavour that complements its functional stimulation.
Commenting on the launch, Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd said, “Bisleri International has a strong heritage of launching iconic products in the country. Taking the legacy forward, we have launched a range of refreshing carbonated soft drinks that would appeal to the young, modern consumers’ tastebuds. Today’s youth are enjoying OTT platforms as they produce interesting and evolved programming. Keeping this in mind, we have launched a new campaign with actors who are currently a sensation on the OTT platforms. They have a strong connect with the youth. We are confident that our campaign will resonate with the GenZ’s who are constantly looking at exploring newer products and creating a niche for themselves.”
The range will be available in 160ml and 600ml across general and modern trade stores in the country.
