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BL Agro celebrates Valentine’s Week with Pyar Ki Tasty Kahaniya

Madhushree Chakrabarty February 9, 2021
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BL Agro celebrates Valentine’s Week with its new social media campaign Pyar Ki Tasty Kahaniya through its brand, Nourish. The campaign aimed at binding couples through food. The campaign invites couples to share their stories related to food during Valentine’s Week which is from 7th February to 14th February. And, upon sharing these the couples will be receiving a romantic date night and gift hampers.

The campaign is aimed at expanding the vision that healthy food results in good conversations and in addition love is commonly associated with food. Food is an essential component in our daily life and therefore the campaign has been launched under Nourish’s @WorldofNourish handle. This will also note the blogger’s engagement. 

Commenting on the campaign, Ashish Khandelwal, Executive Director, B L Agro, said, “We are one of the fastest-growing brands in the market and our brand Nourish is the synonym for purity and quality. We wish to expand this through different stories of love and food. In recent times, we have observed that the younger generation is now more aware and mindful about the food they consume and its quality as well. The trends show the shifting preferences towards home-cooked meals”.

“The campaign Pyar Ki Tasty Kahaniya is a compilation of stories of people across and how food has been a binding factor in their relationships. Nourish has invited users on social media platforms like Facebook, Instagram, Twitter, and YouTube to share their own Pyar Ki Tasty Kahaniya. The story that gets the greatest number of engagements will win an exclusive date night and special Nourish gift hampers”, adds Mr. Khandelwal.

B L Agro Industries Ltd. is an Indian FMCG company based out of Bareilly, Uttar Pradesh. The company has a retail base of more than 50,000 retailers across India. Its wide range of products includes rice, pulses, atta, dry fruits, ghee and oils, achars, murabba, spices, papads, etc.

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