BL Agro’s has launched its second TVC for its signature brand, ‘Bail Kolhu’

The new TVC of Bail Kolhu features the Gangs of Wasseypur fame trio

India’s leading FMCG company, BL Agro‘s has launched its second TVC for its signature brand, ‘Bail Kolhu’. The ad film features ‘Gangs of Wasseypur’ fame trio – Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi.

The story of the television commercial around three friends recollecting childhood memories of food aromas that stayed with them for years. The campaign aims at taking audiences back to their much-cherished food memories of childhood with a tantalizing aroma.

Bail Kolhu is our 50-year-old signature brand, which has become a household name over the years. We have always intended to deliver the best quality edible oil because we understand that food is a common factor amongst all of us. Be it any occasion, food is the ingredient which connects us all and makes the occasion a memorable one. With this TVC, we wish to highlight the trigger food gives us”, says Ashish Khandelwal, Managing Director, BL Agro.

“The journey of our stars, their respective struggles and triumphs fall in place with the brand, Bail Kolhu. Today, both in their respective fields are names and identities synonymous to excellence and commitment – Naam Hi Pehchaan Hai embodies the same through the TVC,” adds Ashish.

The TVC has been curated by a multi-dimensional creative agency, Leads Brand Connect. The TVC has been launched across national television channels and will be launching on BL Agro’s social media channels soon. 

“In this advertisement, we have tried to keep the essence of creating fond memories over good food and thus, ‘Khushbu Ka Yaadon Se Rishta’ is the tagline we have emphasized throughout the ad.  We have tried to keep the same essence intact while conceptualizing this campaign. The friendship and chemistry shared by the brand ambassadors Mr. Pankaj Tripathi, Mr. Nawazuddin Siddiqui and Mr. Manoj Bajpayee on screen is not mere enacting of the script, but rather how close these friends are and how they connect each other over good food, says Sanjay Srivastava, CEO, Leads Brand Connect.

Watch the advertisement film below:

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