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BMW India says it #JustCantWait to Bring You Joy Through Its New Campaign

MediaInfoline June 25, 2020

The lockdown, although necessary, has deprived us of a lot of things we love doing. The past few months have kept us locked up at home and locked out most outdoor entertainment. But now, as restrictions are eased and people are slowly stepping out of their homes, BMW India has a message for us all, #JustCantWait.

The new campaign harps on the things we love doing and we can’t wait to get back to. It captures the sentiment of the public who are eagerly waiting to unlock all the joy that lies ahead.

Ritu Sharda, CCO, Ogilvy North: This campaign speaks to people on a personal level. It captures the human feeling of restlessness that has resulted from being kept away from the things we love doing most. #JustCantWait is a beautiful way to express that craving and desire of wanting to get back to or begin doing those things.

Pallavi Singh, Director Marketing, BMW India: BMW has always championed driving pleasure. At the start of the campaign we looked at multiple data sources to get an insight into the sentiment of our users. Contrary to what many believe, most people have a very positive outlook towards the near future – in fact people are busy planning their next vacation -and experiences they have been longing for over the last few months. We decided that we just had to dial this positivity up. #JustCantWait captures the current sentiment where people are longing to get back to life and the joy of driving – but from the seat of a BMW.

Please click on the links below to watch the films:

30 Second – here

15 Second Sedan – here

15 Second SAV Edit – here



Ritu Sharda, CCO, Ogilvy India (North)

Murtaza Said, Sr. Creative Director

Reynold Anthony, Loden Thupten – Creative Directors

Account Planning:

Rohitash Srivastava, Head – Strategic Planning, Ogilvy India (North)

Ashwani Sinha, Sr. Vice President – Planning

Nishtha Arora, Sr. Planning Director

Account Management:

Amarinder Butalia, Managing Partner

Naveen Trivedi, Account Director

Menaka Joshi, Group Account Manager


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