Maharatna and a Fortune Global 500 Company, Bharat Petroleum Corporation Limited launched a campaign to promote SmartDrive on its 45th Foundation Day. In the retail campaign, customers can draw benefits up to a massive 100X Petromiles fueling Petrol and Speed. The benefits can be availed through a scratch card after each transaction in the SmartDrive App. The campaign was launched by Shri P.S. Ravi, Executive Director (Retail), BPCL.
BPCL is the country’s second-largest fuel retailer and provides smart solutions to the customers as the tagline of SmartDrive, Bharega Smart toh Banega Smart. BPCL SmartDrive is a state of the art and contactless mobile fueling app offering Smart Security, Smart Convenience, Smart Rewards, Smart Savings, and Smart Safety. Every transaction can get you, customers, with Petromiles that can be redeemed for attractive rewards.
SmartDrive has a customer base of 100,000 users with monthly transactions of more than INR 200 million worth as a part of the company’s exclusive service of convenient, safe, contactless, and digital payment application-cum-enabled Fuel Rewards Program. The current campaign, Get 100X Bonus Petromiles is expected to expand BPCL’s customer base 10 fold to 1 million. The customers can experience the best in class value proposition through the SmartDrive Fuel Rewards program and helping in digital transactions.
Expressing delight on the launch, Shri P.S. Ravi, Executive Director (Retail), BPCL said, “We are excited to take a step further in strengthening the digitization process while ensuring consumer safety and trust with our brand. Steering the loyalty program, ensuring optimum customer satisfaction and in-store experience has been a prime focus. Adding a strong customer base with the Smart Drive app, we aim to work with utmost responsibility and be committed to our idea of innovation, optimum customer experience, and quality offerings. Additionally, we are committed to delivering innovative solutions to our customers while adding value to our business.”