Break-free of ‘Hanikarak Memories & Cockroaches’ says Godrej LAL HIT

Godrej LAL HIT promises to reduce cockroach infestation

Trusted by millions of households in India, the popular household insecticide brand, Godrej LAL HIT unveiled a new digital film for the festive season. The new variant of Godrej HIT promises to reduce cockroach infestation and the digital film is a satirical take on the annual Diwali cleaning ritual. The brand, through this film, encourages families to safeguard themselves from not just hanikarak (harmful) cockroaches but also to do away with hanikarak memories.

Sharing his thoughts on the film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said, “There is a lot of optimism in the air as we approach the festival season. We wanted to do something that would spread the message of cleanliness in an unusual manner. Cleaning of homes is an important ritual not just to eliminate pests like cockroaches and ensure a safe environment; this activity also has a deeper, symbolic meaning. Through this light-hearted campaign, Godrej Lal HIT has a refreshing take on cleanliness, encouraging people to clean their homes of old harmful memories along with toxic memories for a happy and safe Diwali.”

Commenting on the film, Amar Singh, Regional Creative Officer at Lowe Lintas said, “The practice of pre-festival deep cleaning is a very relatable one across the country. And the thing is, when you go that deep, you never know what you might find. Our film, conceived by Rajat Dawar, Vishal Bagade and Stuti Dixit, plays on this to remind us of the nuisance and hazard of cockroaches and of the fact that Lal HIT needs to be an essential part of our cleaning. Deep or otherwise.”

Godrej Lal HIT has always been eradicating the cockroach menace by providing efficacious solutions. And, with the Hanikarak Memories & Cockroaches film campaign, the brand further integrates the product as a permanent member of the household. The product will be eliminating the roach menace while we enjoy the festivities.

Watch the film here:

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